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" You should brine your turkey. Don't even think about not brining your turkey. Ever. "

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" People are overweight and starving at the same time. It's a tragedy for both the individual and society. "

" My goal is to go from the industrial food system toward a real food system where you understand what you are eating. "

" Using realtime ads, even mortgage companies can create ads that matter to you right now. "

" The Kitchen, which my wife and I opened with our friend and amazing chef Hugo Matheson, was quickly recognized as the pioneer in 'green' restaurants across the country. "

" Back in 1995, I saw an incredible wave coming. The Internet. I knew I needed to be a part of it no matter what I did. "

" If you come to The Kitchen and get a pork chop with polenta, which is our kind of food - simple - there is only one way it should taste at The Kitchen. "

" Nikola Tesla spent one of his most productive years in Colorado Springs. "

" Newspapers have an extraordinary amount of local content, including real estate listings and restaurant reviews. "

" Food never ends. It's one of the greatest things about working on food - we're always going to need food. "

" You bring people together with food. You connect them and tie the fabric of society together through food. "

" At Tesla, we don't go into a community and think we're going to sell one or two cars. "

" We want kids to value real food and understanding that it isn't just about feeding people but about nourishing the body, the community and the planet. "

" Nikola Tesla, one of Colorado's famous residents, always believed that the gasoline engine made no sense. "

" It is an interesting thing. Every time I try and stray from the path of food, I get whacked. "

" Kids gave Elon a very hard time, and it had a huge impact on his life. "

" If you're a commodity corn farmer in Iowa, you're locked into an infrastructure that keeps you a commodity corn farmer. "

" Tesla Motor's original business plan had a copy of a letter from Nikola Tesla from the late 19th century talking about the challenges inherent in gasoline engines and the promise of the electric engine. "

" Food is the new Internet. "

" Users are open to ads as long as they're relevant to their realtime experience. "

" Let's get government support for farmers to make the transition to organic. "

" The question is not 'Why advertise in realtime?' The question is, 'Who are the brands and businesses that are going to be built off the realtime web?' "

" Sadly, many people in our biggest cities are at the mercy of industrial food. "

" My brother is about energy. SpaceX is his passion, and I love being a part of that company. Energy is where he spends a lot of his time and thinking in terms of having an impact on the world. "

" Start with the young, work with them until they are adults, and they will demand real food. "

" It's relatively easy to set up a tech company, join an accelerator, and progress down a pathway towards success. It's more complex to do that with food. "

" The Kitchen was a really great concept; it just wasn't at the price point that made it accessible to people. People could visit occasionally, and some people were coming regularly. It just wasn't a novel concept for every customer. "

" We get emails from parents asking us what kale is because their kids are asking for it. That kind of extraordinary presence in the community is critical to the future of real food. "

" I was very afraid of failure because if you fail at something you love, then you ruin what you love. "

" The problem is that restaurants have assumed that kids don't want to eat anything other than chicken nuggets or fast-food burgers, but they do. They want to eat things that taste good. "

" Strong communities are built around local, real food. Food we trust to nourish our bodies, the farmer and planet. "