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" As a South African, the idea of turkey was new to me. And confusing. It's about the least flavorful bird on the planet. "
Kimbal Musk
Turkey
Planet
Confusing
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" Twenty-first-century food is going to be real food. Real food is food that is truly nourishing for the consumer, the community, and the planet. "
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" Strong communities are built around local, real food. Food we trust to nourish our bodies, the farmer and planet. "
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" For me, creating a supply chain of what we should be eating is incredibly complicated. It's complicated to figure out how to change the food system in America. "
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" Young people contact me all the time to articulate issues with the industrial food system, but they are frustrated by their perceived inability to do anything about it. "
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" Start with the young, work with them until they are adults, and they will demand real food. "
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" Microwave sales have plateaued as people realize that reheated TV dinners give us no joy. "
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" I want to make the school-garden movement work. "
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" We already solved the problem of feeding the world in the 1960s, when we started serving cheeseburgers. "
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" The one lesson I've learned from technology and food is the only time you know you're doing the wrong thing is when you're doing what everyone else is doing. "
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" Our family are all very hard working. "
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" It's only a risk if you think there's a chance of failure. "
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" My goal is to go from the industrial food system toward a real food system where you understand what you are eating. "
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" Tesla Motor's original business plan had a copy of a letter from Nikola Tesla from the late 19th century talking about the challenges inherent in gasoline engines and the promise of the electric engine. "
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" I did a business in a box called College Pro Painters. They taught you how to paint houses, how to hire and fire, how to sell, how to deal with customers. You got a one-year franchise. It was the hardest year of my life in terms of hard work. I won manager of the year. It was very successful. "
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" Boulder should be next to the word 'community' in the dictionary. "
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" It is an interesting thing. Every time I try and stray from the path of food, I get whacked. "
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" People always ask what kind of restaurant we have, and it's like a five-minute conversation. The short answer is, 'We're creating community through food.' That's the big idea we had, the product we're exporting. And it has paid off. "
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" I joined the board of Chipotle because no company has ever been able to scale fresh, properly sourced food in the history of America. "
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" If you come to The Kitchen and get a pork chop with polenta, which is our kind of food - simple - there is only one way it should taste at The Kitchen. "
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" Boulder was not the small town I had expected. It is a vivacious community of sophisticated people, who have the same aspirations and expectations you find in New York, Los Angeles and San Francisco. "
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