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" Food never ends. It's one of the greatest things about working on food - we're always going to need food. "
Kimbal Musk
Working
Ends
Food
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" My goal is to go from the industrial food system toward a real food system where you understand what you are eating. "
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" It's pretty rough in South Africa. It's a rough culture. Imagine rough - well, it's rougher than that. "
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" The industrial food system ships in high-calorie, low-nutrient, processed food from thousands of miles away. It leaves us disconnected from our food and the people who grow it. "
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" Microwave sales have plateaued as people realize that reheated TV dinners give us no joy. "
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" It would be so simple for the government to support farmers to become more profitable and farm sustainably. "
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" I'm going to work on food culture and help food become fun and part of peoples' lives again. The traditional restaurant is more commercial-oriented. But I want community through food. "
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" There's no doubt about it: people want local, real food. "
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" If you're a commodity corn farmer in Iowa, you're locked into an infrastructure that keeps you a commodity corn farmer. "
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" Everyone has to eat, so the opportunities in the space are incredible. "
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" Start with the young, work with them until they are adults, and they will demand real food. "
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" It's only a risk if you think there's a chance of failure. "
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" I was very afraid of failure because if you fail at something you love, then you ruin what you love. "
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" Strong communities are built around local, real food. Food we trust to nourish our bodies, the farmer and planet. "
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" Young people, especially, are turning away from McDonald's towards healthy, locally-sourced options like Next Door and Sweetgreen. "
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" Anyone who thinks restaurants are hard should try working at a tech company. "
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" We already solved the problem of feeding the world in the 1960s, when we started serving cheeseburgers. "
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" The Kitchen, which my wife and I opened with our friend and amazing chef Hugo Matheson, was quickly recognized as the pioneer in 'green' restaurants across the country. "
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" It is an interesting thing. Every time I try and stray from the path of food, I get whacked. "
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" As a South African, the idea of turkey was new to me. And confusing. It's about the least flavorful bird on the planet. "
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" The problem is that restaurants have assumed that kids don't want to eat anything other than chicken nuggets or fast-food burgers, but they do. They want to eat things that taste good. "
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