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" If you're a vegan fast food joint in L.A., you just don't speak the same language as the heartland. "
Kimbal Musk
Same
Speak
You
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" It is an interesting thing. Every time I try and stray from the path of food, I get whacked. "
Kimbal Musk
Get
Path
Time
" I really believe that people don't have to eat healthy; they just have to know what they are eating, and then they'll eat better. That is really the movement we are behind. "
Kimbal Musk
Healthy
Believe
Better
" You bring people together with food. You connect them and tie the fabric of society together through food. "
Kimbal Musk
Together
You
Society
" Using realtime ads, even mortgage companies can create ads that matter to you right now. "
Kimbal Musk
Even
Matter
Now
" I joined the board of Chipotle because no company has ever been able to scale fresh, properly sourced food in the history of America. "
Kimbal Musk
Company
America
History
" Strong communities are built around local, real food. Food we trust to nourish our bodies, the farmer and planet. "
Kimbal Musk
Strong
Local
Food
" Boulder should be next to the word 'community' in the dictionary. "
Kimbal Musk
Word
Community
Dictionary
" People love to interact in real time, whether it is with each other or with content. "
Kimbal Musk
Real
People
Other
" It's only a risk if you think there's a chance of failure. "
Kimbal Musk
Think
Risk
Chance
" At Tesla, we don't go into a community and think we're going to sell one or two cars. "
Kimbal Musk
Community
Go
Going
" We have been growing more food than we need since the '60s... what we have is a terrible distribution problem. "
Kimbal Musk
Problem
Food
Been
" Publishers can use realtime ad technology to build their brand on the realtime web. Realtime ad technology gets their hottest content in front of users seconds after it is published, ensuring that their content gets shared and becomes viral before their competitors. "
Kimbal Musk
Content
Web
Technology
" We want kids to value real food and understanding that it isn't just about feeding people but about nourishing the body, the community and the planet. "
Kimbal Musk
Community
Body
People
" We're social beings, and food is one of the things we can use three times a day to connect with family or with friends. "
Kimbal Musk
Day
Friends
Three
" Boulder was not the small town I had expected. It is a vivacious community of sophisticated people, who have the same aspirations and expectations you find in New York, Los Angeles and San Francisco. "
Kimbal Musk
Community
New York
You
" The Kitchen was a really great concept; it just wasn't at the price point that made it accessible to people. People could visit occasionally, and some people were coming regularly. It just wasn't a novel concept for every customer. "
Kimbal Musk
Price
People
Kitchen
" For me, creating a supply chain of what we should be eating is incredibly complicated. It's complicated to figure out how to change the food system in America. "
Kimbal Musk
Food
Chain
America
" The reality is that we connect through food, and we have the opportunity to do it three times a day. "
Kimbal Musk
Day
Food
Opportunity
" It's relatively easy to set up a tech company, join an accelerator, and progress down a pathway towards success. It's more complex to do that with food. "
Kimbal Musk
Progress
Success
Up
" Learning Gardens are outdoor classrooms, engaging learning environments where kids learn about math, science, entrepreneurship, and above all else, real food. "
Kimbal Musk
Real
Science
Learning
" Twenty-first-century food is going to be real food. Real food is food that is truly nourishing for the consumer, the community, and the planet. "
Kimbal Musk
Going
Real
Be Real
" The hard part about following your purpose is the distraction everyone pulls you toward. "
Kimbal Musk
Part
Hard
Everyone
" My advice for any entrepreneur or innovator is to get into the food industry in some form so you have a front-row seat to what's going on. "
Kimbal Musk
Entrepreneur
Going
Advice
" Square Roots creates campuses of climate-controlled, indoor, hydroponic vertical farms, right in the hearts of our biggest cities. "
Kimbal Musk
Hearts
Right
Square
" Advertisers really want to create ads that are relevant to the realtime experience. "
Kimbal Musk
Experience
Want
Create
" Nikola Tesla spent one of his most productive years in Colorado Springs. "
Kimbal Musk
Productive
Most
Colorado
" If you've ever done something you love and go do something you like, it's like chewing on sawdust. "
Kimbal Musk
Done
You
Something
" I did a business in a box called College Pro Painters. They taught you how to paint houses, how to hire and fire, how to sell, how to deal with customers. You got a one-year franchise. It was the hardest year of my life in terms of hard work. I won manager of the year. It was very successful. "
Kimbal Musk
Business
College
Hard Work
" I used to throw cooking parties in university. Everyone would come over - sometimes you'd just do a mac and cheese, but if you do that better than everyone else, you can get people to come to you. "
Kimbal Musk
People
Better
Cooking
" The question is not 'Why advertise in realtime?' The question is, 'Who are the brands and businesses that are going to be built off the realtime web?' "
Kimbal Musk
Question
Web
Who