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" Advertisers really want to create ads that are relevant to the realtime experience. "
Kimbal Musk
Experience
Want
Create
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" The Kitchen was a really great concept; it just wasn't at the price point that made it accessible to people. People could visit occasionally, and some people were coming regularly. It just wasn't a novel concept for every customer. "
Kimbal Musk
Price
People
Kitchen
" Let's get government support for farmers to make the transition to organic. "
Kimbal Musk
Support
Farmers
Government
" The reality is that we connect through food, and we have the opportunity to do it three times a day. "
Kimbal Musk
Day
Food
Opportunity
" We want kids to value real food and understanding that it isn't just about feeding people but about nourishing the body, the community and the planet. "
Kimbal Musk
Community
Body
People
" We want our communities to know what real food is. "
Kimbal Musk
Our
Communities
Food
" The problem with industrial food is zero transparency. The system thrives on the fact that there is no transparency. "
Kimbal Musk
Food
Transparency
System
" The best training ground in the world is Silicon Valley and the tech space. "
Kimbal Musk
Space
World
Valley
" Our family are all very hard working. "
Kimbal Musk
Working
Our
Hard Working
" Start with the young, work with them until they are adults, and they will demand real food. "
Kimbal Musk
Start
Will
Work
" Kids gave Elon a very hard time, and it had a huge impact on his life. "
Kimbal Musk
Hard
Gave
Kids
" The problem is not actual number of calories we are producing - we have food waste issues. The problem is industrial food. "
Kimbal Musk
Food
Waste
Number
" I'm going to work on food culture and help food become fun and part of peoples' lives again. The traditional restaurant is more commercial-oriented. But I want community through food. "
Kimbal Musk
Work
Food
Community
" My goal is to go from the industrial food system toward a real food system where you understand what you are eating. "
Kimbal Musk
Go
Food
Goal
" A lot of people think about food as fuel, where you need to get nutrients in your body. "
Kimbal Musk
People
Body
Food
" The idea behind fast food is great - people want convenience. "
Kimbal Musk
Want
Behind
Fast
" We want kids in communities to know real food, and we want them to have a choice between real food and industrial food. "
Kimbal Musk
Know
Want
Choice
" I was very afraid of failure because if you fail at something you love, then you ruin what you love. "
Kimbal Musk
Failure
Fail
Love
" I went to New York to train as a chef, and I had the good or bad fortune, depending on how you describe it, of being right there during 9/11. It was one of the best and the worst experiences. "
Kimbal Musk
Train
You
New York
" I was totally humbled by how hard it is to create a product every day that needs to be made from scratch. "
Kimbal Musk
Product
Create
Day
" Twenty-first-century food is going to be real food. Real food is food that is truly nourishing for the consumer, the community, and the planet. "
Kimbal Musk
Going
Real
Be Real
" I used to throw cooking parties in university. Everyone would come over - sometimes you'd just do a mac and cheese, but if you do that better than everyone else, you can get people to come to you. "
Kimbal Musk
People
Better
Cooking
" I joined the board of Chipotle because no company has ever been able to scale fresh, properly sourced food in the history of America. "
Kimbal Musk
Company
America
History
" We have been growing more food than we need since the '60s... what we have is a terrible distribution problem. "
Kimbal Musk
Problem
Food
Been
" If you come to The Kitchen and get a pork chop with polenta, which is our kind of food - simple - there is only one way it should taste at The Kitchen. "
Kimbal Musk
Kind
You
Way
" Users are open to ads as long as they're relevant to their realtime experience. "
Kimbal Musk
Experience
Users
Long
" Young people, especially, are turning away from McDonald's towards healthy, locally-sourced options like Next Door and Sweetgreen. "
Kimbal Musk
People
Door
Young
" Sadly, many people in our biggest cities are at the mercy of industrial food. "
Kimbal Musk
People
Food
Industrial
" The problem is that restaurants have assumed that kids don't want to eat anything other than chicken nuggets or fast-food burgers, but they do. They want to eat things that taste good. "
Kimbal Musk
Good
Eat
Problem
" It is an interesting thing. Every time I try and stray from the path of food, I get whacked. "
Kimbal Musk
Get
Path
Time
" Publishers can use realtime ad technology to build their brand on the realtime web. Realtime ad technology gets their hottest content in front of users seconds after it is published, ensuring that their content gets shared and becomes viral before their competitors. "
Kimbal Musk
Content
Web
Technology