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" I joined the board of Chipotle because no company has ever been able to scale fresh, properly sourced food in the history of America. "
Kimbal Musk
Company
America
History
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" We want kids in communities to know real food, and we want them to have a choice between real food and industrial food. "
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" Kids gave Elon a very hard time, and it had a huge impact on his life. "
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" We want kids to value real food and understanding that it isn't just about feeding people but about nourishing the body, the community and the planet. "
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" Anyone who thinks restaurants are hard should try working at a tech company. "
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" I used to throw cooking parties in university. Everyone would come over - sometimes you'd just do a mac and cheese, but if you do that better than everyone else, you can get people to come to you. "
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" Growing up, I cooked in the house, and when I cooked, everyone would sit down and eat, and it was just kind of the way I connected with my family. "
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" The problem is that restaurants have assumed that kids don't want to eat anything other than chicken nuggets or fast-food burgers, but they do. They want to eat things that taste good. "
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" Square Roots creates campuses of climate-controlled, indoor, hydroponic vertical farms, right in the hearts of our biggest cities. "
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" You should brine your turkey. Don't even think about not brining your turkey. Ever. "
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" Our family are all very hard working. "
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" Tesla Motor's original business plan had a copy of a letter from Nikola Tesla from the late 19th century talking about the challenges inherent in gasoline engines and the promise of the electric engine. "
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" People want real food. The demand for it is through the roof. "
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" I was totally humbled by how hard it is to create a product every day that needs to be made from scratch. "
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" The one lesson I've learned from technology and food is the only time you know you're doing the wrong thing is when you're doing what everyone else is doing. "
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" Young people, especially, are turning away from McDonald's towards healthy, locally-sourced options like Next Door and Sweetgreen. "
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" When you have the demand, you can change the government policies that create McDonald's and junk food. "
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" Strong communities are built around local, real food. Food we trust to nourish our bodies, the farmer and planet. "
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" It's relatively easy to set up a tech company, join an accelerator, and progress down a pathway towards success. It's more complex to do that with food. "
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" People always ask what kind of restaurant we have, and it's like a five-minute conversation. The short answer is, 'We're creating community through food.' That's the big idea we had, the product we're exporting. And it has paid off. "
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" Nikola Tesla spent one of his most productive years in Colorado Springs. "
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" If you're a vegan fast food joint in L.A., you just don't speak the same language as the heartland. "
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" Twenty-first-century food is going to be real food. Real food is food that is truly nourishing for the consumer, the community, and the planet. "
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" We want our communities to know what real food is. "
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" A lot of people think about food as fuel, where you need to get nutrients in your body. "
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" For me, creating a supply chain of what we should be eating is incredibly complicated. It's complicated to figure out how to change the food system in America. "
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Food
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" Community through food is my mission; it is what I do. "
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" My mother was a consulting dietician, and my father was a consulting engineer. "
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" There's no doubt about it: people want local, real food. "
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" Learning Gardens are outdoor classrooms, engaging learning environments where kids learn about math, science, entrepreneurship, and above all else, real food. "
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" After my accident, the stuff that mattered was stuff that made a difference in the world, not the stuff that made money. "
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