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" Square Roots creates campuses of climate-controlled, indoor, hydroponic vertical farms, right in the hearts of our biggest cities. "
Kimbal Musk
Hearts
Right
Square
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" People always ask what kind of restaurant we have, and it's like a five-minute conversation. The short answer is, 'We're creating community through food.' That's the big idea we had, the product we're exporting. And it has paid off. "
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" I was totally humbled by how hard it is to create a product every day that needs to be made from scratch. "
Kimbal Musk
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" The best training ground in the world is Silicon Valley and the tech space. "
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" Nikola Tesla, one of Colorado's famous residents, always believed that the gasoline engine made no sense. "
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" The Kitchen, which my wife and I opened with our friend and amazing chef Hugo Matheson, was quickly recognized as the pioneer in 'green' restaurants across the country. "
Kimbal Musk
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" I joined the board of Chipotle because no company has ever been able to scale fresh, properly sourced food in the history of America. "
Kimbal Musk
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" Publishers can use realtime ad technology to build their brand on the realtime web. Realtime ad technology gets their hottest content in front of users seconds after it is published, ensuring that their content gets shared and becomes viral before their competitors. "
Kimbal Musk
Content
Web
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" Strong communities are built around local, real food. Food we trust to nourish our bodies, the farmer and planet. "
Kimbal Musk
Strong
Local
Food
" We get emails from parents asking us what kale is because their kids are asking for it. That kind of extraordinary presence in the community is critical to the future of real food. "
Kimbal Musk
Kind
Community
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" My mother was a consulting dietician, and my father was a consulting engineer. "
Kimbal Musk
Consulting
Engineer
Father
" Let's get government support for farmers to make the transition to organic. "
Kimbal Musk
Support
Farmers
Government
" The one lesson I've learned from technology and food is the only time you know you're doing the wrong thing is when you're doing what everyone else is doing. "
Kimbal Musk
Time
Technology
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" I went to New York to train as a chef, and I had the good or bad fortune, depending on how you describe it, of being right there during 9/11. It was one of the best and the worst experiences. "
Kimbal Musk
Train
You
New York
" We're social beings, and food is one of the things we can use three times a day to connect with family or with friends. "
Kimbal Musk
Day
Friends
Three
" I have always loved food, and for me, even if I was on a beach, I would be cooking food every day. "
Kimbal Musk
Day
Beach
Cooking
" The hard part about following your purpose is the distraction everyone pulls you toward. "
Kimbal Musk
Part
Hard
Everyone
" I had this attitude, that Silicon Valley obnoxious attitude, that I know what I'm doing, and the rest was going to be pretty easy. "
Kimbal Musk
Easy
Attitude
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" The question is not 'Why advertise in realtime?' The question is, 'Who are the brands and businesses that are going to be built off the realtime web?' "
Kimbal Musk
Question
Web
Who
" You bring people together with food. You connect them and tie the fabric of society together through food. "
Kimbal Musk
Together
You
Society
" We want kids to value real food and understanding that it isn't just about feeding people but about nourishing the body, the community and the planet. "
Kimbal Musk
Community
Body
People
" Newspapers have an extraordinary amount of local content, including real estate listings and restaurant reviews. "
Kimbal Musk
Real
Content
Real Estate
" The problem is not actual number of calories we are producing - we have food waste issues. The problem is industrial food. "
Kimbal Musk
Food
Waste
Number
" My brother is about energy. SpaceX is his passion, and I love being a part of that company. Energy is where he spends a lot of his time and thinking in terms of having an impact on the world. "
Kimbal Musk
Brother
Thinking
Time
" People are overweight and starving at the same time. It's a tragedy for both the individual and society. "
Kimbal Musk
People
Time
Tragedy
" Twenty-first-century food is going to be real food. Real food is food that is truly nourishing for the consumer, the community, and the planet. "
Kimbal Musk
Going
Real
Be Real
" We want our communities to know what real food is. "
Kimbal Musk
Our
Communities
Food
" The Kitchen's mission is to strengthen communities by bringing local, real food to everyone. "
Kimbal Musk
Everyone
Real
Mission
" After my accident, the stuff that mattered was stuff that made a difference in the world, not the stuff that made money. "
Kimbal Musk
World
Money
Made
" A lot of people think about food as fuel, where you need to get nutrients in your body. "
Kimbal Musk
People
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" Advertisers really want to create ads that are relevant to the realtime experience. "
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