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" It's only a risk if you think there's a chance of failure. "

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" When you think about basketball, and you watch someone like Michael Jordan play basketball - even if you're a baseball player, there's still a lot to learn from there. "

" The idea behind fast food is great - people want convenience. "

" I did a business in a box called College Pro Painters. They taught you how to paint houses, how to hire and fire, how to sell, how to deal with customers. You got a one-year franchise. It was the hardest year of my life in terms of hard work. I won manager of the year. It was very successful. "

" Boulder was not the small town I had expected. It is a vivacious community of sophisticated people, who have the same aspirations and expectations you find in New York, Los Angeles and San Francisco. "

" We want kids in communities to know real food, and we want them to have a choice between real food and industrial food. "

" The Kitchen's mission is to strengthen communities by bringing local, real food to everyone. "

" As a South African, the idea of turkey was new to me. And confusing. It's about the least flavorful bird on the planet. "

" The hard part about following your purpose is the distraction everyone pulls you toward. "

" You should brine your turkey. Don't even think about not brining your turkey. Ever. "

" My mother was a consulting dietician, and my father was a consulting engineer. "

" Using realtime ads, even mortgage companies can create ads that matter to you right now. "

" Publishers can use realtime ad technology to build their brand on the realtime web. Realtime ad technology gets their hottest content in front of users seconds after it is published, ensuring that their content gets shared and becomes viral before their competitors. "

" It would be so simple for the government to support farmers to become more profitable and farm sustainably. "

" As a kid, I'd never have avocado. You'd get some melon and the odd fresh peach. But avocados? Mangoes? I'd never had a mango in my life. "

" Twenty-first-century food is going to be real food. Real food is food that is truly nourishing for the consumer, the community, and the planet. "

" The best training ground in the world is Silicon Valley and the tech space. "

" We already solved the problem of feeding the world in the 1960s, when we started serving cheeseburgers. "

" Square Roots creates campuses of climate-controlled, indoor, hydroponic vertical farms, right in the hearts of our biggest cities. "

" When you have the demand, you can change the government policies that create McDonald's and junk food. "

" My advice for any entrepreneur or innovator is to get into the food industry in some form so you have a front-row seat to what's going on. "

" The one lesson I've learned from technology and food is the only time you know you're doing the wrong thing is when you're doing what everyone else is doing. "

" Everyone has to eat, so the opportunities in the space are incredible. "

" Anyone who thinks restaurants are hard should try working at a tech company. "

" It's relatively easy to set up a tech company, join an accelerator, and progress down a pathway towards success. It's more complex to do that with food. "

" People love to interact in real time, whether it is with each other or with content. "

" I'm going to work on food culture and help food become fun and part of peoples' lives again. The traditional restaurant is more commercial-oriented. But I want community through food. "

" The reality is that we connect through food, and we have the opportunity to do it three times a day. "

" I was very afraid of failure because if you fail at something you love, then you ruin what you love. "

" People want real food. The demand for it is through the roof. "

" Kids gave Elon a very hard time, and it had a huge impact on his life. "