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" People love to interact in real time, whether it is with each other or with content. "
Kimbal Musk
Real
People
Other
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" The problem is not actual number of calories we are producing - we have food waste issues. The problem is industrial food. "
Kimbal Musk
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Waste
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" My brother is about energy. SpaceX is his passion, and I love being a part of that company. Energy is where he spends a lot of his time and thinking in terms of having an impact on the world. "
Kimbal Musk
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Time
" Realtime ads are the perfect way for an advertiser to connect with users in a social environment. "
Kimbal Musk
Perfect
Way
Ads
" It would be so simple for the government to support farmers to become more profitable and farm sustainably. "
Kimbal Musk
Government
Farm
Support
" But for a few twists of fate, the gasoline engine we know today might have just been a small footnote in history. "
Kimbal Musk
Know
Small
Today
" The Kitchen was a really great concept; it just wasn't at the price point that made it accessible to people. People could visit occasionally, and some people were coming regularly. It just wasn't a novel concept for every customer. "
Kimbal Musk
Price
People
Kitchen
" My mother was a consulting dietician, and my father was a consulting engineer. "
Kimbal Musk
Consulting
Engineer
Father
" Strong communities are built around local, real food. Food we trust to nourish our bodies, the farmer and planet. "
Kimbal Musk
Strong
Local
Food
" The best training ground in the world is Silicon Valley and the tech space. "
Kimbal Musk
Space
World
Valley
" Growing up, I cooked in the house, and when I cooked, everyone would sit down and eat, and it was just kind of the way I connected with my family. "
Kimbal Musk
Down
Growing Up
Growing
" I did a business in a box called College Pro Painters. They taught you how to paint houses, how to hire and fire, how to sell, how to deal with customers. You got a one-year franchise. It was the hardest year of my life in terms of hard work. I won manager of the year. It was very successful. "
Kimbal Musk
Business
College
Hard Work
" The Kitchen's mission is to strengthen communities by bringing local, real food to everyone. "
Kimbal Musk
Everyone
Real
Mission
" Microwave sales have plateaued as people realize that reheated TV dinners give us no joy. "
Kimbal Musk
Us
Sales
People
" Square Roots creates campuses of climate-controlled, indoor, hydroponic vertical farms, right in the hearts of our biggest cities. "
Kimbal Musk
Hearts
Right
Square
" No one wins in the industrial food system. "
Kimbal Musk
Wins
System
Industrial
" Let's get government support for farmers to make the transition to organic. "
Kimbal Musk
Support
Farmers
Government
" If you're a vegan fast food joint in L.A., you just don't speak the same language as the heartland. "
Kimbal Musk
Same
Speak
You
" Our family are all very hard working. "
Kimbal Musk
Working
Our
Hard Working
" We're moving to be more of a plant-based society. "
Kimbal Musk
Moving
Society
More
" It's pretty rough in South Africa. It's a rough culture. Imagine rough - well, it's rougher than that. "
Kimbal Musk
Culture
Imagine
Africa
" Community through food is my mission; it is what I do. "
Kimbal Musk
Food
Mission
Through
" People always ask what kind of restaurant we have, and it's like a five-minute conversation. The short answer is, 'We're creating community through food.' That's the big idea we had, the product we're exporting. And it has paid off. "
Kimbal Musk
Short
Community
Food
" My family were all entrepreneurs, including my parents and grandparents. "
Kimbal Musk
Family
Parents
Including
" We get emails from parents asking us what kale is because their kids are asking for it. That kind of extraordinary presence in the community is critical to the future of real food. "
Kimbal Musk
Kind
Community
Food
" Twenty-first-century food is going to be real food. Real food is food that is truly nourishing for the consumer, the community, and the planet. "
Kimbal Musk
Going
Real
Be Real
" Users are open to ads as long as they're relevant to their realtime experience. "
Kimbal Musk
Experience
Users
Long
" It is an interesting thing. Every time I try and stray from the path of food, I get whacked. "
Kimbal Musk
Get
Path
Time
" Food never ends. It's one of the greatest things about working on food - we're always going to need food. "
Kimbal Musk
Working
Ends
Food
" My goal is to go from the industrial food system toward a real food system where you understand what you are eating. "
Kimbal Musk
Go
Food
Goal
" I had this attitude, that Silicon Valley obnoxious attitude, that I know what I'm doing, and the rest was going to be pretty easy. "
Kimbal Musk
Easy
Attitude
Know