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" Spotify favors hits. It's very much a meritocracy: It's not like radio, where whatever is being played is what you hear. We offer songs up, and from there, it's up to consumers to stream the music or not. "

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" To me, mentorships and internships are two big pillars in business development. I believe in having multiple mentors. "

Troy Carter

Believe

Business

I Believe

" If a kid goes and buys a CD at Best Buy, we have no idea who the person is, how many times they listen to it, or anything like that. "

" It isn't that every company is going to be successful. The law of averages shows that 80% of companies are going to fail. "

" There are not a lot of black men in the pop business. "

" Hustle is simple - it's doing the work. A lot of people like to talk about it, a lot of people have ideas, but it's difficult to actually do the work. "

" When you sit down with Zynga and Google, and they talk about billions of impressions, you think, music has way more of an emotional connection than technology, but we haven't cracked the code. "

" People don't buy horses to ride around any more for transportation. I just think the world changes. As a business, we have to make the proper adjustments. "

" Our bet is on the future of micronetworks. "

" I said, 'Who said African American founders can't build a billion dollar company?' "

" I came up with Jazzy Jeff and the Fresh Prince. Those guys, they took me under their wing at an early age. "

Troy Carter

Fresh

Age

" You go into the venues, and there's a huge drop-off rate in the merch lines. People don't want to miss parts of the concert. "

Troy Carter

Concert

Lines

" If you can't see it, you can't be it. "

Troy Carter

You

See

" Lady Gaga is phenomenal. From the first day I met her, she was lightning in a bottle. "

" With Gaga - she's not afraid to take chances. You get these dynamic projects because of it. She's completely unafraid. "

" No one has bridged that gap between music and technology yet. "

" Music is one of those businesses in which, if you're talented and hustle hard enough, you can make it - specifically as an entrepreneur. If you look as far back as Berry Gordy, Russell Simmons, Andre Harrell, L.A. Reid, and Sean 'Diddy' Combs, there's a whole lineage of successful black entrepreneurs who have built their own companies from scratch. "

" When you think about brands and movie studios and everybody who is trying to reach millennials, having a captive audience in the back of Lyft or an Uber is a pretty great place. "

" I was brought onboard to strengthen the bridge between Spotify and the music community. "

" With what Enrou was doing with helping women and taking products from local marketplaces, we thought it was really great. "

" I think overall, and this isn't specific to Spotify or any streaming service or any label... when you consider the overall value chain of the music industry and how important the songwriter is to the business - I think there needs to be another look at the value chain. "

" I grew up carrying crates of records for Will Smith and those guys. "

Troy Carter

Records

Will

" A lot of corporations now have venture arms that are investing in young entrepreneurs or building programs within so you can disrupt yourself internally instead of looking to those external factors. "

" You have a huge demographic shift that's happening in America. Globally. "

" I stay away from the arts... writing songs, being creative - those are downloads from God. You can't do data analytics on art. "

" Now we know that if we make a ten min video for YouTube, people will watch it. "

" I'd like to open doors for underserved communities and minorities in entrepreneurship. "

Troy Carter

Open

Entrepreneurship

" When you have to negotiate for survival, and you have to know how to read rooms, and you have to know who the bad guys in the rooms are - who has the gun in their pocket, who's just going to brandish it, and who's going to actually pull the trigger. So I think that's just a natural instinct that comes with coming from where I come from. "

" People are experimenting with streaming, with subscription services, whether it's a Spotify or a Pandora or a Rdio. "

" I am inspired by the diversity of the entrepreneurs that come into 'Shark Tank' and the ability of the show to reach all Americans. "

" Music as a whole industry is growing exponentially, but in terms of the actual music file, when you look at the actual value there, to me, 'The Beatles' catalog should be worth more than Spotify. "