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" Music is designed to be listened to, so it's calling for attention all the time, syphoning off our very limited auditory bandwidth and elbowing aside our ability to listen to the voice in our head we need when we're doing mental work. "

Julian Treasure

Need

Time

Work

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" The desire to be right can be very destructive in relationships. "

" The Hindus say, 'Nada brahma,' one translation of which is, 'The world is sound.' And in a way, that's true, because everything is vibrating. "

" I've heard many reports of police attending scenes of domestic violence where they've had to turn off music and televisions and radios. Noise tends to drive us a bit crazy. "

" You or I never buy an Intel product explicitly, and yet their sonic logo is far better known and more powerful than its visual equivalent. It's probably worth hundreds of millions of dollars. "

" There's a little bit of protocol in the real world which is quite important. If you speak to me, we understand that we've entered into a social contract. But sound that you haven't given permission to receive is noise, and generally unwelcome. "

Julian Treasure

Real

Important

" Sound changes moods, yet most of the sound around us is unplanned. "

Julian Treasure

Changes

Moods

" Noise is the number one problem in modern offices. A big part of addressing this issue is making sure unwanted sound from adjacent spaces doesn't intrude or interfere. "

" Men tend to listen in what I call a reductive way, which is to say for a point, for a solution. You know, we like to have a problem and solve it. Bang. Thank you very much. On to the next thing. "

" Without our natural soundscape, we are making ourselves tired, stressed, and frightened all at the same time. "

" There's a lot of research now showing that noise, and the lack of quiet working space, is one of the biggest issues for all office workers. "

" This devaluing of listening is handed down from generation to generation. There are many children who don't have the experience of being listened to by their parents. "

" It's time architects start designing for our ears as well as our eyes. "

" I often go into shops and ask them to turn the music down. "

Julian Treasure

Turn

Down

" I would suggest that our listening is the main way that we experience the flow of time from past to future. "

" I think absolute honesty may not be what we want. I mean, 'My goodness, you look ugly this morning.' Perhaps that's not necessary. "

" People find birdsong relaxing and reassuring because over thousands of years, they have learnt when the birds sing, they are safe; it's when birds stop singing that people need to worry. "

" I think it's pretty pointless, my children learning to use a keyboard - we will just talk to our computers. Why would we not? "

" We're designing environments that make us crazy. And it's not just our quality of life which suffers. It's our health, our social behavior, and our productivity as well. "

" While interrupting is not always wrong, it should never become a habit. "

" If we're not listened to, then that doesn't create a desire inside us to listen to others. Societally, we don't value it. "

" A great deal of our work involves switching music off. "

" Sound in a space affects us profoundly. It changes our heart rate, breathing, hormone secretion, brain waves. It affects our emotions and our cognition. "

Julian Treasure

Heart

Space

" Intention is very important in sound, in listening. When I married my wife, I promised her I would listen to her every day as if for the first time. Now that's something I fall short of on a daily basis. "

" Some of my best friends are architects. And they definitely do have ears. But I think sometimes they don't use them when they're designing buildings. "

" Unlike so many other sounds, there's no maximum exposure to birdsong. "

" A sonic logo on its own isn't going to do very much. We get frustrated with smaller brands who come to us and say, 'We need a bing-bong'. You just can't encapsulate a brand for £500 in a three-second sound. It doesn't work. "

" We experience every space in five senses, so it's strange that architects design just for the eyes. "

" I'm totally obsessed with sound. It's my life. "

" The trouble with listening is that so much of what we hear is noise, surrounding us all the time. "

Julian Treasure

Listening

Noise

" In the U.K., architects train for five years, and they spend one day on sound. "