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" In the U.K., architects train for five years, and they spend one day on sound. "

Julian Treasure

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" Sound changes moods, yet most of the sound around us is unplanned. "

Julian Treasure

" The trouble with listening is that so much of what we hear is noise, surrounding us all the time. "

Julian Treasure

" We move through soundscapes all the time, and most of them are accidental - a by-product. Most retail soundscapes are accidental, incongruent with the brands, and mostly hostile. "

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" If you're listening consciously, you can take control of the sound around you. It's good for your health and for your productivity. If we all do that, we move to a state that I like to think will be sound living in the world. "

Julian Treasure

" It's a common mistake to speak the same to everybody. We all have different filters. "

Julian Treasure

" There's a little bit of protocol in the real world which is quite important. If you speak to me, we understand that we've entered into a social contract. But sound that you haven't given permission to receive is noise, and generally unwelcome. "

Julian Treasure

" When you hear a child's voice, it will have that immediate effect of putting you in mind of looking after children. "

Julian Treasure

" Music is the most powerful sound there is, often inappropriately deployed. It's powerful for two reasons: you recognize it fast, and you associate it very powerfully. "

Julian Treasure

" While interrupting is not always wrong, it should never become a habit. "

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" We spend all our time teaching reading and writing. We spend absolutely no time at all, in most schools, teaching either speaking or, more importantly still, listening. "

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" Ears are made not for hearing but for listening. Listening is an active skill, whereas hearing is passive. Listening is something that we have to work at - it's a relationship with sound. And yet, it's a skill that none of us are taught. "

Julian Treasure

" I have visited a number of boutique hotels where you feel there is a little bit of self-indulgence going on. "

Julian Treasure

" People find birdsong relaxing and reassuring because over thousands of years, they have learnt when the birds sing, they are safe; it's when birds stop singing that people need to worry. "

Julian Treasure

" If you put music on top of noise, it's like putting icing on top of mud; it might look like a cake, but it doesn't taste like one. "

Julian Treasure

" I think it's pretty pointless, my children learning to use a keyboard - we will just talk to our computers. Why would we not? "

Julian Treasure

" The human voice: It's the instrument we all play. It's the most powerful sound in the world, probably. It's the only one that can start a war or say 'I love you.' And yet many people have the experience that when they speak, people don't listen to them. "

Julian Treasure

" We're designing environments that make us crazy. And it's not just our quality of life which suffers. It's our health, our social behavior, and our productivity as well. "

Julian Treasure

" A great deal of our work involves switching music off. "

Julian Treasure

" It's time architects start designing for our ears as well as our eyes. "

Julian Treasure

" Unlike so many other sounds, there's no maximum exposure to birdsong. "

Julian Treasure

" The desire to be right can be very destructive in relationships. "

Julian Treasure

" It's an interesting door opening, this use of sonic signalling - using sound to alert us in a more subtle way than a beep. "

Julian Treasure

" Sound is complex; there are many countervailing influences. It can be a bit like a bowl of spaghetti: sometimes you just have to eat it and see what happens. "

Julian Treasure

" I think absolute honesty may not be what we want. I mean, 'My goodness, you look ugly this morning.' Perhaps that's not necessary. "

Julian Treasure

" My mother, in the last years of her life, became very negative, and it's hard to listen. I remember one day, I said to her, 'It's October 1 today,' and she said, 'I know, isn't it dreadful?' It's hard to listen when somebody's that negative. "

Julian Treasure

" Without our natural soundscape, we are making ourselves tired, stressed, and frightened all at the same time. "

Julian Treasure

" Retailers don't think about why they have music. There are a number of issues. It can be very powerful in the right place, where it is played appropriately. "

Julian Treasure

" The need to be right can arise from a fear of being disrespected. Or it may come out of the fear of being seen as we really are: as flawed human beings who are perfectly imperfect and full of contradictions and confusions. "

Julian Treasure

" We have the capacity for about 1.6 human conversations, so if you're listening to one conversation particularly, you're only left with 0.6 for your inner voice that helps you write. "

Julian Treasure

" We vote for politicians with lower voices, it's true, because we associate depth with power and with authority. "

Julian Treasure