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" There's a lot of research now showing that noise, and the lack of quiet working space, is one of the biggest issues for all office workers. "

Julian Treasure

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" We experience every space in five senses, so it's strange that architects design just for the eyes. "

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" There are just huge benefits to come from designing for the ears in our health care. "

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" A sonic logo on its own isn't going to do very much. We get frustrated with smaller brands who come to us and say, 'We need a bing-bong'. You just can't encapsulate a brand for £500 in a three-second sound. It doesn't work. "

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" Your ears are always on - you have no ear lids. They work even when you sleep. "

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" Listening is an activity. It's not passive. We are creating the world by listening all the time. "

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" It's time architects start designing for our ears as well as our eyes. "

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" People find birdsong relaxing and reassuring because over thousands of years, they have learnt when the birds sing, they are safe; it's when birds stop singing that people need to worry. "

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" Sound in a space affects us profoundly. It changes our heart rate, breathing, hormone secretion, brain waves. It affects our emotions and our cognition. "

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" Sound changes moods, yet most of the sound around us is unplanned. "

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" I often go into shops and ask them to turn the music down. "

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" As parents, we tend to be in Tell rather than Listen mode. "

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" It's an interesting door opening, this use of sonic signalling - using sound to alert us in a more subtle way than a beep. "

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" Some of my best friends are architects. And they definitely do have ears. But I think sometimes they don't use them when they're designing buildings. "

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" Conscious listening is very largely overlooked in the mainstream of education. It's such an important skill in life. And yet we expect children to pick it up from home or from peers informally. "

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" It's dangerous to generalise about sound because many of its effects work through association. These can be universal: we all instinctively associate any sudden, unexpected noise with danger and react with a release of fight/flight hormones, while most people find sounds like gentle rainfall or birdsong calming and reassuring. "

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" My mother, in the last years of her life, became very negative, and it's hard to listen. I remember one day, I said to her, 'It's October 1 today,' and she said, 'I know, isn't it dreadful?' It's hard to listen when somebody's that negative. "

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" When you hear a child's voice, it will have that immediate effect of putting you in mind of looking after children. "

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" We're designing environments that make us crazy. And it's not just our quality of life which suffers. It's our health, our social behavior, and our productivity as well. "

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" You can detect a hostile listening or a bored listening or a tired listening or an excited and engaged listening. "

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" All of our physical rhythms are being affected by sound outside us all the time. "

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" Retailers don't think about why they have music. There are a number of issues. It can be very powerful in the right place, where it is played appropriately. "

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" We move through soundscapes all the time, and most of them are accidental - a by-product. Most retail soundscapes are accidental, incongruent with the brands, and mostly hostile. "

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" It would be some sort of shock horror story if a child left school unable to read or write. But we do not teach explicitly, or test in the main, either speaking or - much more importantly - listening. "

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" By starting to pay attention to our natural soundscapes, businesses can reduce staff turnover, increase productivity, and increase profits. "

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" If we teach our children how to listen properly to the world - and especially to each other - they will understand the consequences of their own sound and be far more responsible in making it. "

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" My dream is to make the world sound better, but the only way to do that is to let businesses see that there is profit in it. "

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" This devaluing of listening is handed down from generation to generation. There are many children who don't have the experience of being listened to by their parents. "

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" I've heard many reports of police attending scenes of domestic violence where they've had to turn off music and televisions and radios. Noise tends to drive us a bit crazy. "

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" There's a little bit of protocol in the real world which is quite important. If you speak to me, we understand that we've entered into a social contract. But sound that you haven't given permission to receive is noise, and generally unwelcome. "

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" You are one-third as productive in open-plan offices as in quiet rooms. I have a tip for you: if you work in spaces like that, carry headphones with you, with a soothing sound like birdsong. Put them on, and your productivity goes back up to triple what it would be. "

Julian Treasure