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" The British Fashion Awards gives us the chance to commend not only the winners but celebrate all of the individuals that contribute to the incredible achievements that make London the best fashion destination in the world. "

Natalie Massenet

Best

Celebrate

Destination

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Natalie Massenet

Anna

Guided

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Natalie Massenet

Going

Learn

" The United Kingdom has traditionally been a very small market, and even though you had such a creative group of designers, they represented a risk to department stores. "

" Every year I go to the Google Zeitgeist conference, which is invite-only, and I'm one of about 20 women and five fashion people out of the 400 there. "

Natalie Massenet

Fashion

Women

" Moving to L.A. when I was 11 was when my entrepreneurialism started because it's the land of the American dream. "

" I think fashion is actually very good training for being in the tech world, because it's all about moving on to the next thing, looking for the next thing, not getting stuck in the past. "

" I think there will be an increasing convergence between content and commerce, that it will be about following consumers instead of making consumers come to you, and I am especially excited about the various platforms that will allow more and more access to customers. "

" Women just love to shop. "

" People ask if I walk around and pinch myself. Yes, I do. "

" Net-a-Porter offers catwalk fashion and trend-driven shopping, but for Mr Porter, while fashion is still important, style is key. "

" I cry at anything remotely touching - smile at me warmly and I'm off... television also does it, everything from 'X-Factor' to cereal commercials. I cry when I am tired. I also cry when I laugh. "

" Always go into meetings or negotiations with a positive attitude. Tell yourself you're going to make this the best deal for all parties. "

" I'm the laziest person I know. "

Natalie Massenet

Person

Know

" A tendency to focus on art over business has meant that too many designers have failed to make the most of their critical acclaim. "

" Britain has the most creative, dynamic and nimble fashion industry in the world. "

" Don't let the American accent fool you. I am British. "

Natalie Massenet

British

You

" I borrowed a creaky laptop from my husband, went into the web, and never came back. "

" Dear London, British fashion is a serious business. The British fashion industry is worth £21bn to the U.K. economy and employs 819,000 people across the country. With your help, we would like to see these numbers rise for the good of our industry, our talented designers, and our reputation worldwide. "

" When I'm working, I have a hard time switching off, and when I'm not working, I have a hard time thinking of ever wanting to work again. "

" We haven't even begun to see just how many transactions are going to take place online. "