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" There are a few books I can recommend, but one you should read for sure is 'Do More Faster,' a book full of advice for young entrepreneurs. Looking back at the early days of Booking.com, I recognize a lot of things that feature in this the book - like 'fail fast, learn quickly.' "

Gillian Tans

Advice

Looking

Looking Back

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" We are a bottom-up culture, and we need a communications platform that can facilitate that. "

" For me, it's about taking things that do not take a lot of space. Don't take a lot of shoes. I tend to pack a lot of dresses, for instance, because they take up less space. "

Gillian Tans

Dresses

Shoes

" Recognizing that female participation in technology is lower than it should be, we are committed to bolstering female tech talent, eliminating obstacles and challenges they face, and fostering diversity. "

" An American customer can book in English all over the world, but also, somebody from Japan or China can book in their own language everywhere. We translate all of our content into these languages, and that's quite unique. We service our direct customers - the innkeepers - as well in their own language. "

" Booking travel is not like shopping or groceries or booking a restaurant. It's much less frequent, so understanding what works just takes a lot more time. "

" Starting a business and building a product are not for the faint of heart. You have to learn to not let little disappointments get you down and to stay focused on the big picture. "

" Eventually, people should just say 'give me the best hotel in a certain date in a certain location.' "

Gillian Tans

Location

Hotel

" I am a woman, and I am proud to say that I work in technology. But I also recognise that the combination of those two facts puts me in the minority. "

Gillian Tans

Work

Woman

" We found we were able to create better, customer-centric product features more quickly with a more diverse product team. "

Gillian Tans

Create

Better

" There is a misperception among job seekers that opportunities for women in tech exist only for those with coding or engineering experience. To be sure, technology firms do need women with these skills, but they also need women with expertise in other areas, like marketing and finance. "

" We know that companies which have more women in leadership positions have a better performance. "

" We are putting a lot of investments behind building customer loyalty. We need to make sure we keep investing in the right tech that will help customers. If we keep doing that well, we will keep progressing. "

" Using science to tell us what customers are looking for is second nature for us here. "

Gillian Tans

Looking

Nature

" Pack snacks. Food prices once you pass through airport security or within blocks of a major tourist attraction can be double the price. Pack travel-friendly snacks or visit a grocery store in the destination you are visiting to get a better price. "

" I'm a master at getting as much in a day as possible. "

" Instead of traveling on a weekend, begin your trip on a Tuesday or Wednesday, which are often the cheapest days to fly. Being flexible with timing can help with savings. "

" Education is crucial in determining which profession women will choose, so it's important to spark interest in technologies at an early age. "

" Employing women is good for business. "

" One in five of our customers books for business. But it's scaling very fast. As a result, we have tools for medium or small-sized companies to allow them set their price and give basic reporting functionality. "

" On the one hand, you have markets such as Singapore and Thailand, with an extremely strong inbound booker market and a well-developed tourism industry. You also have markets that are just opening up to tourists, like Myanmar, that have massive growth potential and then markets that are extremely fragmented within themselves such as Indonesia. "

" We have many accommodation owners - people who own small hotels, villas and bungalows - and the digital economy has opened up a world of possibility for these business owners. Now, they can sell to and communicate with people around the world, and where Booking.com comes in is to help these accommodation owners adapt to the digital world. "

" Every customer is different, and the travel experience is completely fluid, but the end goal is to find the best solutions. "

" Booking.com started with just a website, but we've always thought of our company as being more than just a website. "

Gillian Tans

Thought

Website

" People always travel no matter what. "

" As CEOs or board members, women are still underrepresented, and that gap is actually growing. "

" Traveling changes you as a person. If you buy something, it's so different than if you put your money into traveling. "

" There are a lot of threats out there. Amazon can enter the travel market. Google could enter the accommodation space. But that is not something that we actively focus on. "

" Not only do we need more women in the technology sector, we also clearly need to refocus energy on improving gender equality in the global economy. "

" I found the Internet really fascinating. "

" China's domestic travel is increasing, and that's why we are building our teams here in China. "