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" Booking travel is not like shopping or groceries or booking a restaurant. It's much less frequent, so understanding what works just takes a lot more time. "

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" An American customer can book in English all over the world, but also, somebody from Japan or China can book in their own language everywhere. We translate all of our content into these languages, and that's quite unique. We service our direct customers - the innkeepers - as well in their own language. "

" Instead of traveling on a weekend, begin your trip on a Tuesday or Wednesday, which are often the cheapest days to fly. Being flexible with timing can help with savings. "

" With any previous transition we made with technology, it hasn't been the case that we need less people. "

" I found the Internet really fascinating. "

" The move to Internet-enable travel booking is creating massive convenience, efficiency, and savings for consumers. "

" There are a few books I can recommend, but one you should read for sure is 'Do More Faster,' a book full of advice for young entrepreneurs. Looking back at the early days of Booking.com, I recognize a lot of things that feature in this the book - like 'fail fast, learn quickly.' "

" We have built out the diversity of our product teams, and we saw the caliber of our testing and experimentation improve significantly. "

" Pack snacks. Food prices once you pass through airport security or within blocks of a major tourist attraction can be double the price. Pack travel-friendly snacks or visit a grocery store in the destination you are visiting to get a better price. "

" From our earliest days, Booking.com has been deploying technology to help strip the friction out of travel. "

" Technology's great, but you can only be as good in technology as your people are. "

" We are putting a lot of investments behind building customer loyalty. We need to make sure we keep investing in the right tech that will help customers. If we keep doing that well, we will keep progressing. "

" Understand tipping culture. Whereas Americans tip 15-20% when dining out, most European countries don't tip, as a service charge is typically included in the bill. Make sure you're not over-tipping by doing research before traveling. "

" Travel is a combination of the personal and the emotional. "

" Tech is a key driver of social and economic change, and around the world, women like me are transforming businesses, industries, and communities. "

" The culture of Booking.com has been very good for me because it's a culture where you're allowed to fail. When you think about taking risks, if it's OK to fail, you actually do a lot more. And you learn a lot quicker. "

" For me, it's about taking things that do not take a lot of space. Don't take a lot of shoes. I tend to pack a lot of dresses, for instance, because they take up less space. "

" As a company, we believe in free and open borders. We feel this best facilitates the exchange of cultural values and ideas. "

" We found we were able to create better, customer-centric product features more quickly with a more diverse product team. "

" Using science to tell us what customers are looking for is second nature for us here. "

" Booking.com started with just a website, but we've always thought of our company as being more than just a website. "

" Many people think we are a technology company, but we are totally customer-led. "

" Booking.com has been very good at performance marketing. That's how we grew our business. "

" We will invest more into China to make sure that our brand gets more known to Chinese customers. "

" A long time ago, we had to build interfaces to connect with other companies, and I thought that was a great idea. The company had to pay a lot of money to build it and basically launched it, but our whole operating system almost broke. So, we couldn't continue it. In the end, I had to go on the train to Paris to explain that I had spent millions. "

" Things like chatbots, machine learning tools, natural language processing, or sentiment analysis are applications of artificial intelligence that may one day profoundly change how we think about and transact in travel and local experiences. "

" We are a bottom-up culture, and we need a communications platform that can facilitate that. "

" As CEOs or board members, women are still underrepresented, and that gap is actually growing. "

" What always drove me was my curiosity. That's what made me join Booking and not be afraid to leave a very successful job and then go into a startup. "

" There is a misperception among job seekers that opportunities for women in tech exist only for those with coding or engineering experience. To be sure, technology firms do need women with these skills, but they also need women with expertise in other areas, like marketing and finance. "

" I travel very light. I never want to check a bag. My only standards are a few sets of clothes, my white sneakers, my blue backpack, and my laptop. I don't have any special things otherwise. "