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" My dream is to make the world sound better, but the only way to do that is to let businesses see that there is profit in it. "

Julian Treasure

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" Not even a woman cannot understand two people talking at the same time. "

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" Your ears are always on - you have no ear lids. They work even when you sleep. "

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" Conscious listening is very largely overlooked in the mainstream of education. It's such an important skill in life. And yet we expect children to pick it up from home or from peers informally. "

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" My mother, in the last years of her life, became very negative, and it's hard to listen. I remember one day, I said to her, 'It's October 1 today,' and she said, 'I know, isn't it dreadful?' It's hard to listen when somebody's that negative. "

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" A sonic logo on its own isn't going to do very much. We get frustrated with smaller brands who come to us and say, 'We need a bing-bong'. You just can't encapsulate a brand for £500 in a three-second sound. It doesn't work. "

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" Just three minutes a day of silence is a wonderful exercise to reset your ears and to recalibrate so that you can hear the quiet again. If you can't get absolute silence, go for quiet; that's absolutely fine. "

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" I love reading other people's papers on the Tube. "

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" We vote for politicians with lower voices, it's true, because we associate depth with power and with authority. "

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" Noise is the number one problem in modern offices. A big part of addressing this issue is making sure unwanted sound from adjacent spaces doesn't intrude or interfere. "

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" Listening is an activity. It's not passive. We are creating the world by listening all the time. "

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" There are just huge benefits to come from designing for the ears in our health care. "

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" People find birdsong relaxing and reassuring because over thousands of years, they have learnt when the birds sing, they are safe; it's when birds stop singing that people need to worry. "

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" As parents, we tend to be in Tell rather than Listen mode. "

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" Without our natural soundscape, we are making ourselves tired, stressed, and frightened all at the same time. "

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" In a room full of 60 to 70 people which is open plan and absolutely quiet, it's very intimidating to make a phone call. And if you do so, you're upsetting about 15 to 20 people because they're put off by your phone call. "

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" Retailers don't think about why they have music. There are a number of issues. It can be very powerful in the right place, where it is played appropriately. "

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" I have visited a number of boutique hotels where you feel there is a little bit of self-indulgence going on. "

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" The desire to be right can be very destructive in relationships. "

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" Let's define listening as making meaning from sound. It's a mental process, and it's a process of extraction. We use some pretty cool techniques to do this. One of them is pattern recognition. "

Julian Treasure

" Sadly, piped music in so many public spaces is often just more noise. Rarely is it carefully designed to enhance our experience; much more likely it is there because retailers have subscribed to an incorrect view that music makes people spend more. "

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" Intention is very important in sound, in listening. When I married my wife, I promised her I would listen to her every day as if for the first time. Now that's something I fall short of on a daily basis. "

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" The trouble with listening is that so much of what we hear is noise, surrounding us all the time. "

Julian Treasure

" The need to be right can arise from a fear of being disrespected. Or it may come out of the fear of being seen as we really are: as flawed human beings who are perfectly imperfect and full of contradictions and confusions. "

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" It's time architects start designing for our ears as well as our eyes. "

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" In the U.K., architects train for five years, and they spend one day on sound. "

Julian Treasure

" When you hear a child's voice, it will have that immediate effect of putting you in mind of looking after children. "

Julian Treasure

" Most of us walk around with our ears switched off because so much noise is unpleasant. "

Julian Treasure

" If you're listening consciously, you can take control of the sound around you. It's good for your health and for your productivity. If we all do that, we move to a state that I like to think will be sound living in the world. "

Julian Treasure

" If you put music on top of noise, it's like putting icing on top of mud; it might look like a cake, but it doesn't taste like one. "

Julian Treasure

" We spend all our time teaching reading and writing. We spend absolutely no time at all, in most schools, teaching either speaking or, more importantly still, listening. "

Julian Treasure