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" It's an interesting door opening, this use of sonic signalling - using sound to alert us in a more subtle way than a beep. "
Julian Treasure
Interesting
Door
Way
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" This devaluing of listening is handed down from generation to generation. There are many children who don't have the experience of being listened to by their parents. "
Julian Treasure
Parents
Children
Experience
" It would be some sort of shock horror story if a child left school unable to read or write. But we do not teach explicitly, or test in the main, either speaking or - much more importantly - listening. "
Julian Treasure
Child
Listening
School
" A great deal of our work involves switching music off. "
Julian Treasure
Great
Off
Music
" People often mistake our mission at The Sound Agency for a crusade for silence, but actually, silence is in many ways just as bad as too much noise. "
Julian Treasure
Bad
Silence
People
" If we're not listened to, then that doesn't create a desire inside us to listen to others. Societally, we don't value it. "
Julian Treasure
Listen
Others
Value
" You or I never buy an Intel product explicitly, and yet their sonic logo is far better known and more powerful than its visual equivalent. It's probably worth hundreds of millions of dollars. "
Julian Treasure
Far
You
Worth
" In the U.K., architects train for five years, and they spend one day on sound. "
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Years
Five
Day
" It's dangerous to generalise about sound because many of its effects work through association. These can be universal: we all instinctively associate any sudden, unexpected noise with danger and react with a release of fight/flight hormones, while most people find sounds like gentle rainfall or birdsong calming and reassuring. "
Julian Treasure
Unexpected
React
Work
" Sound affects us physiologically, psychologically, cognitively, and behaviorally all the time. The sound around us is affecting us even though we're not conscious of it. "
Julian Treasure
Sound
Us
Time
" Men tend to listen in what I call a reductive way, which is to say for a point, for a solution. You know, we like to have a problem and solve it. Bang. Thank you very much. On to the next thing. "
Julian Treasure
You
Problem
Thank You
" I would suggest that our listening is the main way that we experience the flow of time from past to future. "
Julian Treasure
Flow
Past
Future
" It is a mistake to assume that everyone listens like you do: your listening is as unique as your fingerprints, and so is everyone else's. "
Julian Treasure
Unique
You
Like
" Conscious listening is very largely overlooked in the mainstream of education. It's such an important skill in life. And yet we expect children to pick it up from home or from peers informally. "
Julian Treasure
Children
Skill
Life
" We vote for politicians with lower voices, it's true, because we associate depth with power and with authority. "
Julian Treasure
True
Vote
Power
" The desire to be right can be very destructive in relationships. "
Julian Treasure
Relationships
Right
Very
" Let's define listening as making meaning from sound. It's a mental process, and it's a process of extraction. We use some pretty cool techniques to do this. One of them is pattern recognition. "
Julian Treasure
Recognition
Process
Listening
" We all like to look good. However, this basic human desire can often get in the way of our listening and our speaking. This tendency often evinces itself in two simple words: 'I know.' But if I know everything, what can I learn? Absolutely nothing. "
Julian Treasure
Listening
Simple
Words
" If we teach our children how to listen properly to the world - and especially to each other - they will understand the consequences of their own sound and be far more responsible in making it. "
Julian Treasure
Consequences
Listen
World
" We have the capacity for about 1.6 human conversations, so if you're listening to one conversation particularly, you're only left with 0.6 for your inner voice that helps you write. "
Julian Treasure
Voice
Listening
Conversation
" Someone else's paper is fascinating until you buy it yourself. Then it loses its appeal, and you have to pass it on to someone else to reinvigorate it. "
Julian Treasure
Someone
Buy
Yourself
" For the great speakers, it's all about the audience. And the feeling they have is that they're giving a gift, of maybe knowledge or inspiration or motivation. "
Julian Treasure
Gift
Motivation
Knowledge
" Retailers don't think about why they have music. There are a number of issues. It can be very powerful in the right place, where it is played appropriately. "
Julian Treasure
Powerful
Place
Music
" It's time architects start designing for our ears as well as our eyes. "
Julian Treasure
Ears
Eyes
Time
" Without our natural soundscape, we are making ourselves tired, stressed, and frightened all at the same time. "
Julian Treasure
Without
Time
Stressed
" Every individual's listening is as unique as his or her fingerprints because we all listen through filters that develop from our personal mix of culture, language, values, beliefs, attitudes, expectations and intentions. That is why one person's musical taste is another person's hideous noise. "
Julian Treasure
Unique
Culture
Expectations
" As parents, we tend to be in Tell rather than Listen mode. "
Julian Treasure
Tell
Than
Parents
" When you hear a child's voice, it will have that immediate effect of putting you in mind of looking after children. "
Julian Treasure
Mind
Voice
Looking
" My mother, in the last years of her life, became very negative, and it's hard to listen. I remember one day, I said to her, 'It's October 1 today,' and she said, 'I know, isn't it dreadful?' It's hard to listen when somebody's that negative. "
Julian Treasure
Mother
Today
October
" Sound is complex; there are many countervailing influences. It can be a bit like a bowl of spaghetti: sometimes you just have to eat it and see what happens. "
Julian Treasure
You
Eat
Like
" I've heard many reports of police attending scenes of domestic violence where they've had to turn off music and televisions and radios. Noise tends to drive us a bit crazy. "
Julian Treasure
Crazy
Music
Violence