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" By starting to pay attention to our natural soundscapes, businesses can reduce staff turnover, increase productivity, and increase profits. "

Julian Treasure

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" I often go into shops and ask them to turn the music down. "

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" We have the capacity for about 1.6 human conversations, so if you're listening to one conversation particularly, you're only left with 0.6 for your inner voice that helps you write. "

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" You or I never buy an Intel product explicitly, and yet their sonic logo is far better known and more powerful than its visual equivalent. It's probably worth hundreds of millions of dollars. "

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" It's dangerous to generalise about sound because many of its effects work through association. These can be universal: we all instinctively associate any sudden, unexpected noise with danger and react with a release of fight/flight hormones, while most people find sounds like gentle rainfall or birdsong calming and reassuring. "

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" It's a common mistake to speak the same to everybody. We all have different filters. "

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" All of our physical rhythms are being affected by sound outside us all the time. "

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" I think it's pretty pointless, my children learning to use a keyboard - we will just talk to our computers. Why would we not? "

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" If you're surrounded by noise all the time, it has a pretty bad effect on the spirit. "

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" While interrupting is not always wrong, it should never become a habit. "

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" We all like to look good. However, this basic human desire can often get in the way of our listening and our speaking. This tendency often evinces itself in two simple words: 'I know.' But if I know everything, what can I learn? Absolutely nothing. "

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" People often mistake our mission at The Sound Agency for a crusade for silence, but actually, silence is in many ways just as bad as too much noise. "

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" As parents, we tend to be in Tell rather than Listen mode. "

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" Your ears are always on - you have no ear lids. They work even when you sleep. "

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" Without our natural soundscape, we are making ourselves tired, stressed, and frightened all at the same time. "

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" The Hindus say, 'Nada brahma,' one translation of which is, 'The world is sound.' And in a way, that's true, because everything is vibrating. "

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" Men tend to listen in what I call a reductive way, which is to say for a point, for a solution. You know, we like to have a problem and solve it. Bang. Thank you very much. On to the next thing. "

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" There's a little bit of protocol in the real world which is quite important. If you speak to me, we understand that we've entered into a social contract. But sound that you haven't given permission to receive is noise, and generally unwelcome. "

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" This devaluing of listening is handed down from generation to generation. There are many children who don't have the experience of being listened to by their parents. "

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" We vote for politicians with lower voices, it's true, because we associate depth with power and with authority. "

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" Music is the most powerful sound there is, often inappropriately deployed. It's powerful for two reasons: you recognize it fast, and you associate it very powerfully. "

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" We experience every space in five senses, so it's strange that architects design just for the eyes. "

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" It's an interesting door opening, this use of sonic signalling - using sound to alert us in a more subtle way than a beep. "

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" The human voice: It's the instrument we all play. It's the most powerful sound in the world, probably. It's the only one that can start a war or say 'I love you.' And yet many people have the experience that when they speak, people don't listen to them. "

Julian Treasure

" We move through soundscapes all the time, and most of them are accidental - a by-product. Most retail soundscapes are accidental, incongruent with the brands, and mostly hostile. "

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" You can detect a hostile listening or a bored listening or a tired listening or an excited and engaged listening. "

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" Someone else's paper is fascinating until you buy it yourself. Then it loses its appeal, and you have to pass it on to someone else to reinvigorate it. "

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" Most people think it's a linear relationship: I speak, you listen. Actually, it's a circle, because the way you listen affects how I speak, and the way I speak affects the way you listen. "

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" Music is made to be listened to, so you immediately have an issue where you're playing it in the background like wallpaper. Music doesn't want to behave like that. "

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" There are just huge benefits to come from designing for the ears in our health care. "

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" You can't truly listen to someone and do anything else at the same time. "

Julian Treasure