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" What could be more Canadian than working hard to figure out something new and sharing it with the world? The world wants to hear from us! "
Tobias Lutke
New
World
Working Hard
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" At Shopify, we are trying to make things as simple as possible, but for the business owner, it's not unlike starting your own little shop along Main Street somewhere. "
Tobias Lutke
Business
Street
Own
" Once you've made peace with the fact that you're hardly ever going to work on anything that you're actually good at, the only thing that you can do is get good very fast on everything you have to do. "
Tobias Lutke
Good
Peace
Fast
" I'm a liberally minded immigrant, leading a predominantly liberal workforce hailing from predominantly liberal cities and countries. "
Tobias Lutke
Workforce
Immigrant
Leading
" My early interactions with VCs were really, really poor. "
Tobias Lutke
Poor
Interactions
Really
" I got my first computer at the age of 6. To me, it was magic. By the time I was 12, I wanted to know the secrets behind the wizardry, and that started my journey toward computer programming. This was the early 1990s, when computers weren't built for the mass market. "
Tobias Lutke
Age
Journey
Know
" If you go into business school and suggest firing a customer, they'll kick you out of the building. But it's so true in my experience. It allows you to identify the customers you really want to work with. "
Tobias Lutke
You
Work
Experience
" I always loved retail. I love the ideas behind it. I think small-business retail is one of the areas where capitalism works so wonderfully well. "
Tobias Lutke
Think
Capitalism
Ideas
" I spent my time, growing up, essentially between two things: technology and retail. I was fascinated by selling and loved the idea of making a profit, but I also spent a lot of time on technology. "
Tobias Lutke
Two
Technology
Time
" A lot of people have a great business idea; they just need a little push to make it a reality. "
Tobias Lutke
Reality
People
Push
" To me, a great company starts with a great product and ends with a great product. "
Tobias Lutke
Company
Me
Product
" Shopify has been a perpetually underestimated company at every point of its history. "
Tobias Lutke
Point
Every
Company
" It's this concept of 'just fill up a building of smart people.' It sounds so basic, but honestly it might just be the secret behind Shopify's success. We just do that and get out of the way. "
Tobias Lutke
Way
Building
Success
" You have to put more of a well-rounded company together to make it in Canada, and I hope the Canadian market is going to be known for these well-performing, solid companies that people can rely on. "
Tobias Lutke
People
You
Hope
" We have a lot of really great companies in Canada, and I think there's always been this fear that 'great' in Canada doesn't mean great on a world stage. We need more self-confidence. We are building incredibly good businesses with incredibly good people, being loyal, dedicating themselves to solving important problems. "
Tobias Lutke
Fear
Great
Good
" Why do Canadians sell themselves short? I've never been able to answer that question. "
Tobias Lutke
Short
Question
Answer
" Being a start-up has nothing to do with the numbers. It's that everyone who works there has the chance to do everything and have an impact. "
Tobias Lutke
Chance
Who
Numbers
" I never cared a lot for school. "
Tobias Lutke
Lot
Never
School
" Sometimes, when you're building a company, out of necessity there's just a gazillion things you have to learn and figure out. "
Tobias Lutke
Learn
Building
Company
" Our mantra has been, 'We will not buy a company unless we think the people that make up the company have a better job the day after the acquisition than before.' "
Tobias Lutke
Think
Better
Job
" We are reluctant to do these bigger acquisitions that are then integrated, especially if they are committed to a certain product that they want to build that we can't guarantee we will keep evolving. "
Tobias Lutke
Bigger
Will
Want
" All of us in Canada have to be better at making a dollar count, because we have fewer dollars. "
Tobias Lutke
Canada
Dollar
Us
" I care about working on interesting problems, and Shopify is this gift that keeps on giving for working on interesting problems with amazing people. "
Tobias Lutke
People
Gift
Amazing
" Shopify was built as a company that could be run remotely anywhere. "
Tobias Lutke
Anywhere
Built
Run
" Growing up, I spent my time doing useless stuff looking at computers. "
Tobias Lutke
Time
Looking
Growing Up
" It is my strong belief that computer literacy should be part of our educational system's core curriculum. "
Tobias Lutke
Core
System
Strong
" We're trying to build the largest start-up ever without becoming a big company. "
Tobias Lutke
Company
Big
Build
" A lot of the best technologists live and work in Canada, and every once in a while, they are aggregated by a Canadian company, and then suddenly, they're not anymore. But the people are still here - they're just working for American companies to the benefit of American bottom lines. "
Tobias Lutke
People
American
Here
" Our hiring is almost completely built around just going through someone's life story, and we look for moments when they had to make important decisions, and we go deep on those. "
Tobias Lutke
Story
Deep
Life
" I never went to university. "
Tobias Lutke
University
Never
" Different people need different kinds of communication for it to have the same effect. That was something I had to learn. "
Tobias Lutke
Same
People
Need