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" It's not a principle unless it costs you something. "

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" I got my first computer when I was 6, and I was part of that early generation of children who grew up with computers always being around. I fell in love with them early on. "

" When the market turns down, a lot of people lose jobs... and that's the time people become entrepreneurs. Downturns end up being the best times to start companies. "

" It is incredibly powerful if you solve the problem you actually have yourself. It's really tough to develop a good product when you don't have very close proximity to the people who actually use your product. The closest proximity you can have to those people is to be that person. "

" We are at our best when we are at our proudest. Canadians need to harness that confidence in every arena, not just the ice rink. The Maple Leaf stands for quality, thoughtfulness, and innovation, so let's brand it proudly on the things that we've invented, created, and figured out. "

" You really want a company that's full of people from all these different backgrounds and then allow them to be creative as possible, come together, and come up with great ideas. "

" I spent my time, growing up, essentially between two things: technology and retail. I was fascinated by selling and loved the idea of making a profit, but I also spent a lot of time on technology. "

" Given the success rate, if you want to get wealthy, entrepreneurship is a horrible way of doing it. There are significantly easier ways of doing it. "

" To me, a great company starts with a great product and ends with a great product. "

" It is my strong belief that computer literacy should be part of our educational system's core curriculum. "

" I have serious, serious problems with personas - with unauthentic individuals. "

" It took about 10 years' time for Shopify to be an overnight success. "

Overnight Success

" You have to put more of a well-rounded company together to make it in Canada, and I hope the Canadian market is going to be known for these well-performing, solid companies that people can rely on. "

" I never went to university. "

" One of the most important tasks as a leader in a startup is to pick the right metric to track. This is often referred to as the 'compass metric' because it will be your compass for growth. It's important to note that 'compass metrics' will likely change over the lifetime of a business. "

" We're trying to build the largest start-up ever without becoming a big company. "

" To kick off a merchant is to censor ideas and interfere with the free exchange of products at the core of commerce. When we kick off a merchant, we're asserting our own moral code as the superior one. But who gets to define that moral code? "

" What could be more Canadian than working hard to figure out something new and sharing it with the world? The world wants to hear from us! "

" People say Facebook connects the world. Facebook has 5,000 Ph.D.s that think about how to make you click on ads you don't want to see. Their business model is about something that most people would not perceive as making the world better. "

" More and more people are opening online stores and online retail businesses. This market is expanding very, very quickly. "

" I always loved retail. I love the ideas behind it. I think small-business retail is one of the areas where capitalism works so wonderfully well. "

" In my worldview, time is energy that you can invest in things, and money is energy that you can invest. Time has significantly more leverage than money in terms of how much energy you get out of time. "

" A lot of the best technologists live and work in Canada, and every once in a while, they are aggregated by a Canadian company, and then suddenly, they're not anymore. But the people are still here - they're just working for American companies to the benefit of American bottom lines. "

" My early interactions with VCs were really, really poor. "

" Our mantra has been, 'We will not buy a company unless we think the people that make up the company have a better job the day after the acquisition than before.' "

" Change has to be fundamental to a company's culture, or there is no way it can survive. "

" Why do Canadians sell themselves short? I've never been able to answer that question. "

" Being part of something that's growing fast is better than being part of something that isn't growing fast because opportunities are essentially everywhere, and you're not competing for something. "

" I'm a liberally minded immigrant, leading a predominantly liberal workforce hailing from predominantly liberal cities and countries. "

" Sometimes, when you're building a company, out of necessity there's just a gazillion things you have to learn and figure out. "

" I'm ridiculously lucky. "