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" We've built our own technology platform in-house, which operates our website and powers our retail stores. "

Neil Blumenthal

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" When it comes to marketing, creative resources are often worth far more than dollars. "

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" The idea that you don't spam people with five emails a day or that you offer free shipping just seemed obvious to us, because that's how we want to be treated as consumers. "

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" Be personable to everyone you interact with. "

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" Successful entrepreneurs are pretty methodical about the problem they're trying to solve. "

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" Self-awareness is a trait - or maybe 'practice' is the more accurate way to put it - that everyone can always improve at. It is part emotional intelligence, part perceptiveness, part critical thinking. It means knowing your weaknesses, of course, but it also means knowing your strengths and what motivates you. "

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" The basic idea of a hackathon is to erase all routine obligations for the day so that employees can clear a mental space for creativity. "

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" For any collaboration to work, each partner must have a strong sense of identity. If one overpowers the other, it's like mixing lemonade with water - you wind up diluting the brew. "

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" Details matter. They create depth, and depth creates authenticity. "

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" Regardless of what you plan to use it for, the goal should always be to raise money right before you need it. You don't want to get into a situation where you need cash and you're unable to raise it - or you're unable to raise it on favorable terms. As with any negotiation, you want to raise from a position of strength. "

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" Just as a company needs a strategy to capture market share, a company needs a strategy to encourage actions that reflect their core values. "

Neil Blumenthal

" If you think about what are glasses, they are the best example of form and function. "

Neil Blumenthal

" Creativity flows when curiosity is stoked. "

Neil Blumenthal

" A workplace that encourages self-awareness is an environment where the most productive, curious, and innovative people thrive. "

Neil Blumenthal

" Exploring emerging technologies like new refraction technology will enable people to get prescriptions cheaper and more conveniently, which will, in turn, provide increased access to prescription glasses. "

Neil Blumenthal

" The rules of optical dispensing vary from state to state. Dispensing eyeglasses is not that complicated, and even if it were complicated, there should be uniform rules. "

Neil Blumenthal

" We all have a personal recipe for productivity. One person may need six cups of autonomy and just a pinch of collaboration. Another person may require heaps of sociability and noise, with just a teaspoon of occasional privacy. "

Neil Blumenthal

" Theoretically, an open-plan office is a great format for a changeable work environment, a place where employees have a say over how they work and a place that can adapt to their needs and to the needs of the business. "

Neil Blumenthal

" It never gets old watching someone receive their first pair of glasses and regain their vision and their life. "

Neil Blumenthal

" Avoid the 'squeaky wheel gets the grease' habit of overreacting to the loudest feedback. The first time you hear a particular piece of feedback, treat it like a clue and do some investigating. Find out how deep it goes - maybe it stops at the surface and won't be an issue, maybe not. "

Neil Blumenthal

" Creativity is always intense. "

Neil Blumenthal

" All those articles that scold Millennials for their supposed entitlement? Forget them. Millennials are great employees. "

Neil Blumenthal

" At Warby Parker, we say that we're customer focused but medium agnostic. "

Neil Blumenthal

" Creativity is a business imperative. "

Neil Blumenthal

" For better or worse, cash is the oxygen of your business, and you can't last long in any environment without it. "

Neil Blumenthal

" My grandfathers on both sides were entrepreneurs. "

Neil Blumenthal

" If you don't plan to dive in and dedicate all of your time to your startup, you probably shouldn't be looking for funding. It's hard enough asking for money when you believe in an idea; asking for money to fund something you're iffy about is ten times more strenuous. "

Neil Blumenthal

" It may seem premature, but you need to be thinking of your exit from the moment you accept capital, because at that moment, you've made an explicit agreement with an investor that he or she will eventually be able to gain liquidity. "

Neil Blumenthal

" When you look at the reasons people leave companies, it's usually because their boss is a jerk or because they aren't learning and growing. "

Neil Blumenthal

" By creating a feedback culture within your office, you ensure that people continue to learn, grow, and challenge themselves. "

Neil Blumenthal

" I completely believe in the lean startup and minimum viable product; I just I think that people are setting the threshold for minimum viable too low. "

Neil Blumenthal