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" It may seem premature, but you need to be thinking of your exit from the moment you accept capital, because at that moment, you've made an explicit agreement with an investor that he or she will eventually be able to gain liquidity. "

Neil Blumenthal

She

Thinking

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" Warby Parker is a data-driven company. "

Neil Blumenthal

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" Successful entrepreneurs are pretty methodical about the problem they're trying to solve. "

" Social enterprise is at its most impactful when the goal is empowerment, not relief. "

" Walking in the morning improves my whole day. I think more clearly, my points of view are sharper, and I'm more decisive. "

" When my three co-founders and I started Warby Parker in 2010, our primary intention was to sell good-looking, affordable eyewear online. "

" Millennials are eager to make an impact, which makes them ideal for start-ups. "

" Building a consistent experience and firm identity was instrumental in our ability to swiftly build our online presence, open four stores as well as a mobile store in a converted yellow school bus, and launch six shops-in-shops. "

" When we were creating Warby Parker, for us it was about having a positive impact on the world and having a strong social mission. "

" Self-awareness is a trait - or maybe 'practice' is the more accurate way to put it - that everyone can always improve at. It is part emotional intelligence, part perceptiveness, part critical thinking. It means knowing your weaknesses, of course, but it also means knowing your strengths and what motivates you. "

" At Warby Parker, we say that we're customer focused but medium agnostic. "

" We have never met with politicians. I don't know the first thing about how to get heard. My suspicion is that it's to donate a lot of money. "

" Every day, write down a few frustrations. And then at the end of the week, you'll have maybe 10 problems. By the end of the month, maybe you have 40 to 50 problems. And then you can spend time thinking about, Is there a viable business in solving any of these everyday frustrations? "

" For better or worse, cash is the oxygen of your business, and you can't last long in any environment without it. "

" On the day it launched, Warby Barker received more than twice as many visits as our regular site. "

Neil Blumenthal

Than

Our

" I wanted to open up a stand to sell dried fruit and beef jerky where we lived in Greenwich Village. I was 8 years old. I had been flipping through TV channels and got mesmerized by this infomercial for a food dehydrator. "

" In general, obsolete technology is obsolete for a reason. Monocles are no exception. "

" When a person has work, she has income and can achieve financial self-sustainability. She can prioritize her family's health and education. Her standing in the community is lifted, and so is her confidence. "

" It never gets old watching someone receive their first pair of glasses and regain their vision and their life. "

" Asking for money can be especially intimidating. "

" Businesses should focus on solving problems, putting the customer first, delivering value - not gimmicks - and growing in a sustainable manner. "

" For many startups, ideating is the fun part: coming up with ingenious schemes to grab eyeballs and start conversations. But before you dive into that stage, take a step back and define your goals. "

" When another editorial pops up denouncing millennials for some perceived generational flaw, I take it with a Miley Cyrus-sized grain of salt. "

" Theoretically, an open-plan office is a great format for a changeable work environment, a place where employees have a say over how they work and a place that can adapt to their needs and to the needs of the business. "

" Within an office, it's important to create opportunities for anonymous feedback. "

" My grandfathers on both sides were entrepreneurs. "

" Exploring emerging technologies like new refraction technology will enable people to get prescriptions cheaper and more conveniently, which will, in turn, provide increased access to prescription glasses. "

" Warby Parker designs experiences, not products. "

" It's not easy to keep good sleep habits as an entrepreneur, especially at the early stages when there's always a fire to put out. "

" We all have a personal recipe for productivity. One person may need six cups of autonomy and just a pinch of collaboration. Another person may require heaps of sociability and noise, with just a teaspoon of occasional privacy. "

" Venture capital is an inherently optimistic form of investment - which is both its primary strength and its primary weakness. "