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" The idea that you don't spam people with five emails a day or that you offer free shipping just seemed obvious to us, because that's how we want to be treated as consumers. "

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" Just as a company needs a strategy to capture market share, a company needs a strategy to encourage actions that reflect their core values. "

Neil Blumenthal

Core

Capture

Values

" The key to an ideal workplace, in one hyphenated word, is this: self-awareness. "

" We all have a personal recipe for productivity. One person may need six cups of autonomy and just a pinch of collaboration. Another person may require heaps of sociability and noise, with just a teaspoon of occasional privacy. "

" Often, companies are trying to chase growth and get into other categories or go international too quickly, and they can get in trouble doing that. "

Neil Blumenthal

Doing

Get

" Regardless of what you plan to use it for, the goal should always be to raise money right before you need it. You don't want to get into a situation where you need cash and you're unable to raise it - or you're unable to raise it on favorable terms. As with any negotiation, you want to raise from a position of strength. "

" Every moment contains an opportunity to create feelings of satisfaction and excitement in a customer. It's up to retailers to make it happen. "

Neil Blumenthal

Moment

Opportunity

" It never gets old watching someone receive their first pair of glasses and regain their vision and their life. "

" Warby Parker is a data-driven company. "

Neil Blumenthal

Company

Parker

" Creativity is always intense. "

" We've built a company that distributes a pair of eyeglasses to someone in need for every pair sold; that purchases carbon offsets; and that hosts mentoring programs at the office. "

" It's never easy asking for help. "

" I believe that the concept of 'design' encompasses every aspect of customers's exposure to a brand, from the moment they hear about us to the first time they visit our store to the process of ordering and anticipating the arrival of their glasses. "

" For any collaboration to work, each partner must have a strong sense of identity. If one overpowers the other, it's like mixing lemonade with water - you wind up diluting the brew. "

" At the end of the day, an entrepreneurial journey is all about de-risking: How can you spend the least amount of time and money to accomplish your goal? The more information you can gather, the more comfortable you'll be investing time and money into a particular offering. "

" By creating a feedback culture within your office, you ensure that people continue to learn, grow, and challenge themselves. "

" I personally try to buy the best-quality items at the best price that do the least harm and from companies that are striving to do good - many of those companies are run by young entrepreneurs. "

" Millennials in particular get a lot of flack for their supposed entitlement and narcissism, but these evaluations have never matched my experience with hiring young people at Warby Parker. "

" I was captain of the soccer and basketball teams in high school, and I was the equivalent of class president. "

" I completely believe in the lean startup and minimum viable product; I just I think that people are setting the threshold for minimum viable too low. "

" For every Mark Zuckerberg and Facebook, there's 30 other entrepreneurs that started their business after working for several years. "

" Businesses should focus on solving problems, putting the customer first, delivering value - not gimmicks - and growing in a sustainable manner. "

" I'm not as smart as I think I am. "

Neil Blumenthal

Smart

I Think

" People who are passionate about Warby Parker are passionate about creating a company that can scale, be profitable, and do good in the world - without charging a premium for it. "

" At Warby Parker, we say that we're customer focused but medium agnostic. "

" At its best, entrepreneurship creates jobs, solves problems, and galvanizes creative thinking. "

" It may seem premature, but you need to be thinking of your exit from the moment you accept capital, because at that moment, you've made an explicit agreement with an investor that he or she will eventually be able to gain liquidity. "

Neil Blumenthal

She

Thinking

" Successful entrepreneurs are pretty methodical about the problem they're trying to solve. "

" Self-aware employees make a self-aware company. "

" A good collaboration pushes the boundaries of both partners. "

" The basic idea of a hackathon is to erase all routine obligations for the day so that employees can clear a mental space for creativity. "