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" For any collaboration to work, each partner must have a strong sense of identity. If one overpowers the other, it's like mixing lemonade with water - you wind up diluting the brew. "

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" Often, companies are trying to chase growth and get into other categories or go international too quickly, and they can get in trouble doing that. "

Neil Blumenthal

Doing

Get

" We've built our own technology platform in-house, which operates our website and powers our retail stores. "

" Self-aware employees make a self-aware company. "

" A good collaboration pushes the boundaries of both partners. "

" At the end of the day, an entrepreneurial journey is all about de-risking: How can you spend the least amount of time and money to accomplish your goal? The more information you can gather, the more comfortable you'll be investing time and money into a particular offering. "

" A startup is a company working to solve a problem where the solution is not obvious and success is not guaranteed. "

" Every moment contains an opportunity to create feelings of satisfaction and excitement in a customer. It's up to retailers to make it happen. "

Neil Blumenthal

Moment

Opportunity

" When we were creating Warby Parker, for us it was about having a positive impact on the world and having a strong social mission. "

" I wanted to open up a stand to sell dried fruit and beef jerky where we lived in Greenwich Village. I was 8 years old. I had been flipping through TV channels and got mesmerized by this infomercial for a food dehydrator. "

" If you peek behind the curtain at any type of company, you'll see that things are far less organized than you'd expect. "

" Brands are only powerful if they're real and authentic. "

" Regardless of what you plan to use it for, the goal should always be to raise money right before you need it. You don't want to get into a situation where you need cash and you're unable to raise it - or you're unable to raise it on favorable terms. As with any negotiation, you want to raise from a position of strength. "

" I personally try to buy the best-quality items at the best price that do the least harm and from companies that are striving to do good - many of those companies are run by young entrepreneurs. "

" Warby Parker is a data-driven company. "

Neil Blumenthal

Company

Parker

" Within an office, it's important to create opportunities for anonymous feedback. "

" Avoid the 'squeaky wheel gets the grease' habit of overreacting to the loudest feedback. The first time you hear a particular piece of feedback, treat it like a clue and do some investigating. Find out how deep it goes - maybe it stops at the surface and won't be an issue, maybe not. "

" I believe that the concept of 'design' encompasses every aspect of customers's exposure to a brand, from the moment they hear about us to the first time they visit our store to the process of ordering and anticipating the arrival of their glasses. "

" For better or worse, cash is the oxygen of your business, and you can't last long in any environment without it. "

" The rules of optical dispensing vary from state to state. Dispensing eyeglasses is not that complicated, and even if it were complicated, there should be uniform rules. "

" Businesses should focus on solving problems, putting the customer first, delivering value - not gimmicks - and growing in a sustainable manner. "

" I'm not as smart as I think I am. "

Neil Blumenthal

Smart

I Think

" There are two elements to nailing a job interview: form and substance. 'Form' describes the outer layer of your character - your manners, your demeanor, your social skills. 'Substance' describes the inner core of your character - your intellect, your empathy, your creativity. "

" Millennials are eager to make an impact, which makes them ideal for start-ups. "

" Asking for money can be especially intimidating. "

" The basic idea of a hackathon is to erase all routine obligations for the day so that employees can clear a mental space for creativity. "

" Social enterprise is at its most impactful when the goal is empowerment, not relief. "

" It's not easy to keep good sleep habits as an entrepreneur, especially at the early stages when there's always a fire to put out. "

" Every generation trash-talks younger generations. Baby boomers labeled Generation X a group of tattooed slackers and materialists; Generation Xers have branded millennials as iPhone-addicted brats. "

" Creativity flows when curiosity is stoked. "

" From the beginning, we believed that it was possible to develop direct relationships with customers at a relatively cheap cost, and our plan was to build a lifestyle brand that was also an Internet company - a rarity for eyewear. "