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" When it comes to marketing, creative resources are often worth far more than dollars. "
Neil Blumenthal
Far
More
Worth
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" If you peek behind the curtain at any type of company, you'll see that things are far less organized than you'd expect. "
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" Walking in the morning improves my whole day. I think more clearly, my points of view are sharper, and I'm more decisive. "
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" Theoretically, an open-plan office is a great format for a changeable work environment, a place where employees have a say over how they work and a place that can adapt to their needs and to the needs of the business. "
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" All companies - and not just startups - face the same eternal challenge: resource allocation. "
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" We have never met with politicians. I don't know the first thing about how to get heard. My suspicion is that it's to donate a lot of money. "
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" Millennials in particular get a lot of flack for their supposed entitlement and narcissism, but these evaluations have never matched my experience with hiring young people at Warby Parker. "
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" Warby Parker is a data-driven company. "
Neil Blumenthal
Company
Parker
" We've built a company that distributes a pair of eyeglasses to someone in need for every pair sold; that purchases carbon offsets; and that hosts mentoring programs at the office. "
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Company
Someone
Pair
" It may seem premature, but you need to be thinking of your exit from the moment you accept capital, because at that moment, you've made an explicit agreement with an investor that he or she will eventually be able to gain liquidity. "
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She
Thinking
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" My grandfathers on both sides were entrepreneurs. "
Neil Blumenthal
Both Sides
Both
Were
" Businesses should focus on solving problems, putting the customer first, delivering value - not gimmicks - and growing in a sustainable manner. "
Neil Blumenthal
Growing
First
Focus
" Within an office, it's important to create opportunities for anonymous feedback. "
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Important
Opportunities
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" I wanted to open up a stand to sell dried fruit and beef jerky where we lived in Greenwich Village. I was 8 years old. I had been flipping through TV channels and got mesmerized by this infomercial for a food dehydrator. "
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Old
Fruit
Village
" For many startups, ideating is the fun part: coming up with ingenious schemes to grab eyeballs and start conversations. But before you dive into that stage, take a step back and define your goals. "
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Back
Fun
Goals
" Often, companies are trying to chase growth and get into other categories or go international too quickly, and they can get in trouble doing that. "
Neil Blumenthal
Go
Doing
Get
" For better or worse, cash is the oxygen of your business, and you can't last long in any environment without it. "
Neil Blumenthal
Environment
Long
You
" Every generation trash-talks younger generations. Baby boomers labeled Generation X a group of tattooed slackers and materialists; Generation Xers have branded millennials as iPhone-addicted brats. "
Neil Blumenthal
Group
Baby
Generation
" I was captain of the soccer and basketball teams in high school, and I was the equivalent of class president. "
Neil Blumenthal
Basketball
Soccer
School
" Florence Nightingale. She is one of the most dynamic social entrepreneurs in history. "
Neil Blumenthal
She
Social
History
" When my three co-founders and I started Warby Parker in 2010, our primary intention was to sell good-looking, affordable eyewear online. "
Neil Blumenthal
Three
Started
Good-Looking
" During times of plenty - when venture funding is abundant and startups multiply like rabbits - every business looks like a winner. "
Neil Blumenthal
Business
Like
Looks
" Details matter. They create depth, and depth creates authenticity. "
Neil Blumenthal
Details
Authenticity
Create
" When you look at the reasons people leave companies, it's usually because their boss is a jerk or because they aren't learning and growing. "
Neil Blumenthal
Boss
People
Look
" Every moment contains an opportunity to create feelings of satisfaction and excitement in a customer. It's up to retailers to make it happen. "
Neil Blumenthal
Moment
Opportunity
Up
" Nothing creates cool like scarcity. "
Neil Blumenthal
Like
Cool
Scarcity
" There are two elements to nailing a job interview: form and substance. 'Form' describes the outer layer of your character - your manners, your demeanor, your social skills. 'Substance' describes the inner core of your character - your intellect, your empathy, your creativity. "
Neil Blumenthal
Empathy
Character
Two
" One of my favorite products at Warby Parker also happens to be our worst-selling item: the monocle. "
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Favorite
Parker
Products
" Creativity is a business imperative. "
Neil Blumenthal
Creativity
Imperative
Business
" It's not easy to keep good sleep habits as an entrepreneur, especially at the early stages when there's always a fire to put out. "
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Early
Sleep
Good
" Self-awareness is a trait - or maybe 'practice' is the more accurate way to put it - that everyone can always improve at. It is part emotional intelligence, part perceptiveness, part critical thinking. It means knowing your weaknesses, of course, but it also means knowing your strengths and what motivates you. "
Neil Blumenthal
Thinking
Practice
You