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" What people often forget is that for the parties involved, the media game is a vicious contest. "
Ryan Holiday
Media
Forget
People
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" Like pretty much every other ambitious person, I always figured I'd eventually move to New York. It is, at this point, half-dream and half-obligation for people trying to do big things. It's the American Dream inside the American Dream. "
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" Do I regret how my life turned out? Of course not - not for a single second. "
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" Being criticized in the media is a good problem to have - most of the time. It means you're doing something that is at least interesting or cool or crazy enough to be noticed. It might not always feel good, but it's usually better than the alternative of obscurity. "
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" Like most reasonable people, it saddens me when I see Americans celebrating a heritage they don't understand. "
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" The problem with a lot of marketing advice is that the examples they use are not exactly typical. It's hard for businesses, particularly smaller businesses, to relate to the bold innovations of companies like Apple or Tesla. "
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" Dr. Drew Pinsky changed my life. "
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" I wholeheartedly agree that many media 'standards' can feel disingenuous or, in fact, be a cover for less-than-honest behavior. "
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Behavior
Fact
Standards
" There has to be something about your business that gets you excited. Otherwise, you probably wouldn't have spent your precious - irreplaceable - time on it. "
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Excited
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" Virality is not an accident. It is engineered. And that's why growth hackers beat traditional marketers. "
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Accident
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Growth
" Ego is certainly there in many of the greatest and most dizzying tales of success - but it's there in some of the greatest stories of failure and self-implosion as well. "
Ryan Holiday
Failure
Greatest
Stories
" If you run a business that isn't cutting edge or doesn't naturally stick out of the crowd, it's your job to be different and get attention. "
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Job
Be Different
Business
" Don't move to New York. Find your own city and your way. "
Ryan Holiday
New York
New
Find
" When I lived in Louisiana, 'Django Unchained' was shot at my neighbor's house. They shot a Sly Stallone movie in my gym. "
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Neighbor
Lived
House
" We all have goals: We want to matter. We want to be important. We want to have freedom and power to pursue our creative work. We want respect from our peers and recognition for our accomplishments. Not out of vanity or selfishness, but of an earnest desire to fulfill our personal potential. "
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Work
Respect
Power
" Growth hackers are typically computer engineers that build great marketing ideas into the product during the development process. "
Ryan Holiday
Great
Build
Growth
" As I discovered in my media manipulations, the information that finds us online - what spreads - is the worst kind. It raised itself above the din not through its value, importance, or accuracy but through the opposite: through slickness, titillation, and polarity. "
Ryan Holiday
Worst
Value
Media
" Anyone who faults Romney or Obama or any public figure for demanding quote approval is missing the point. The journalists were no abused weaklings here. They made a bargain for access to these newsworthy figures that they thought was in their favor - they're only complaining because they got caught. "
Ryan Holiday
Approval
Complaining
Missing
" Perfectionism rarely begets perfection, or satisfaction - only disappointment. "
Ryan Holiday
Perfection
Disappointment
Satisfaction
" No matter how commonplace or dull your first job's duties seem, chances are you can find something to do that others don't want to and make it your own. "
Ryan Holiday
Want
Find
Job
" Growth hacking is a mindset, and those who have it will reap incredible gains. "
Ryan Holiday
Hacking
Growth
Will
" The greats - they protect their sleep because it's where the best work comes from. They say no to things. They turn in when they hit their limits. They don't let the creep of sleep deprivation undermine their judgment. "
Ryan Holiday
Best
Sleep
They Say
" Growth hacking is the future of marketing. It has to be. "
Ryan Holiday
Growth
Marketing
Hacking
" Watching well-meaning authors follow in the footsteps of someone going in the wrong direction breaks my heart. "
Ryan Holiday
Someone
Direction
Follow
" The media, when it's functioning properly, protects the public against marketers and their ceaseless attempts to trick people into buying things. "
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Buying
Things
Against
" The process for finding, creating, and consuming information has fundamentally changed with the advent of the web and the rise of blogging. "
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Process
Finding
Rise
" Here's the thing I've learned about ideas: It's your job to have them. "
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About
Learned
Job
" I have a pet goat. "
Ryan Holiday
Pet
Goat
" As authors, we're all trying to fight against obscurity and outside distractions, but it's a tough battle. "
Ryan Holiday
Trying
Fight
Outside
" Even people who despise ego and aspire to humility, who plan to be humble once they are successful, are worried that actually enacting those beliefs would sentence them to a life of obscurity or weakness or failure. "
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Life
People
Humility
" Times change. Context changes. Just because something is old and a 'part of our history' shouldn't mean we are forced to honor it forever. "
Ryan Holiday
History
Honor
Change