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" No matter what it is, you put too much, your heart and soul in it, you have to be passionate about it. You make too many sacrifices. "

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" The social network will be the new production line. "

" And the reason I came to IBM was I think - I always say at a really early age, I learned you've got to be passionate about what you do. No matter what it is, you put too much, your heart and soul in it, you have to be passionate about it. You make too many sacrifices. "

" One day we're going to look back, and whatever this era will get called, it's going to put a premium on math and science. "

" Every part of your business will change based on what I consider predictive analytics of the future. "

" If you step back and look at technology from every era, it has displaced jobs but also created a lot of jobs. "

" I believe that the idea of strategic beliefs may be more important than strategic planning when thinking about how you keep the long view. "

" I always say, you know, if I sit here and close my eyes and say, 'When did I learn the most in my life, in my career?' It'll always be when I close them and everything I think of is when I took a risk. It's when I think I learned the most. "

" I am big on - even with our whole team - it's always about, well, what were the lessons learned? Something didn't work out? What are the lessons learned? What are the lessons learned? "

" I think, given who the IBM target company is, I feel our purpose is to be essential to our clients. "

" I don't think anybody's just B2B or B2C anymore. You are B2I - business to individual. "

" When you're on a scale like we are in 170 countries and hundreds of thousands of people, you have a single point of view. "

" I think 'Actions speak louder than words' is one thing, I think, I always took from my mom. And to this day, I think about that in everything I do. "

" If you ask me, 'So what is your business model?' Our business model's always about shifting to higher value opportunities. "

" Whatever business you're in - it doesn't matter - it's going to commoditize over time. It's going to devalue. You've got to keep moving it to a higher value. "

" This idea of 'New Collar' says for the jobs of the future here, there are many in technology that can be done without a four-year college degree and, therefore, 'New Collar' not 'Blue Collar,' 'White Collar.' It's 'New Collar.' "

" You need to have a great support around you, people that empathise, understand and yet support, because these CEO jobs are all-consuming. "

" I am very practical. "

" Work on something that matters. Have courage. "

" If you're clear on what you believe, you have a great foundation to go make a market. "

" The recommendation when I'm mentoring folks, I always tell them - and we talked about this last year - take a risk. "

" I've always looked for challenges, and I have found plenty. "

" You build your own strategy. You don't define it by what another competitor is doing. "

" It will not be a world of man versus machine. It will be a world of man plus machines. "

" So what it means is when you don't believe in the inevitable, it means you don't expect that that's how things have to turn out. You can change them. "

" I was always surrounded by people that wanted to mentor you. "

" You define yourself by either what your clients want or what you believe they'll need for the future. So: Define yourself by your client, not your competitor. "

" IBM existed a good 50 years before mainframes - we started with scales. "

" IBM's long-standing mantra is 'Think.' What has always made IBM a fascinating and compelling place for me, is the passion of the company, and its people, to apply technology and scientific thinking to major societal issues. "

" I make time to exercise. It's not being indulgent. I think it's got a lot to do with your ability to manage properly and stay focused. There's no doubt about that. "