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All Quotes by author - Jeff Bezos

" A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. "

" A company shouldn't get addicted to being shiny, because shiny doesn't last. "

" Amazon.com strives to be the e-commerce destination where consumers can find and discover anything they want to buy online. "

" Beautiful speech doesn't need protection, it's ugly speech that needs protection. We have these cultural norms that allow people to say really ugly things. You don't have to invite them to your dinner party, but you should let them say it. "

" Because, you know, resilience - if you think of it in terms of the Gold Rush, then you'd be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn't a last nugget. Every new thing creates two new questions and two new opportunities. "

" But there's so much kludge, so much terrible stuff, we are at the 1908 Hurley washing machine stage with the Internet. That's where we are. We don't get our hair caught in it, but that's the level of primitiveness of where we are. We're in 1908. "

" Cultures, for better or worse, are very stable. "

" Ebooks had to happen. "

" For many people, extended reading sessions on an LCD display cause eyestrain. "

" For people who are readers, reading is important to them. "

" Great industries are never made from single companies. There is room in space for a lot of winners. "

" Humans are unbelievably data efficient. You don't have to drive 1 million miles to drive a car, but the way we teach a self-driving car is have it drive a million miles. "

" I believe you have to be willing to be misunderstood if you're going to innovate. "

" I don't know about you, but most of my exchanges with cashiers are not that meaningful. "

" I don't think that you can invent on behalf of customers unless you're willing to think long-term, because a lot of invention doesn't work. If you're going to invent, it means you're going to experiment, and if you're going to experiment, you're going to fail, and if you're going to fail, you have to think long term. "

" I don't want to use my creative energy on somebody else's user interface. "

" If you can't tolerate critics, don't do anything new or interesting. "

" If you do build a great experience, customers tell each other about that. Word of mouth is very powerful. "

" If you don't understand the details of your business you are going to fail. "

" If you only do things where you know the answer in advance, your company goes away. "

" If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young. "

" If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering. "

" I grew up reading science fiction. "

Science Fiction

" I have won this lottery. It's a gigantic lottery, and it's called Amazon.com. And I'm using my lottery winnings to push us a little further into space. "

" I know Elon, we're very like minded in many ways. We're not conceptual twins. One thing I want us to do is go to Mars, but for me it's one thing. He's singularly focused on that. I think motivation wise, for me I don't find that Plan B idea motivating. I don't want a plan B for Earth, I want Plan B to make sure Plan A works. "

" I like having the digital camera on my smart phone, but I also like having a dedicated camera for when I want to take real pictures. "

" I'm a big fan of all-you-can-eat plans, because they're simpler for customers. "

" I'm a genetic optimist. "

" I'm skeptical of any mission that has advertisers at its centerpiece. "

" I'm skeptical that the novel will be 're-invented.' "

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