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" If you only do things where you know the answer in advance, your company goes away. "
Jeff Bezos
Answer
Things
Know
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" The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works. "
Jeff Bezos
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" You cannot make a giant space company in your dorm room. Not today. And the reason is that the heavy lifting infrastructure isn't in place. "
Jeff Bezos
You
Today
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" The killer app that got the world ready for appliances was the light bulb. So the light bulb is what wired the world. And they weren't thinking about appliances when they wired the world. They were really thinking about - they weren't putting electricity into the home. They were putting lighting into the home. "
Jeff Bezos
Ready
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Home
" Part of company culture is path-dependent - it's the lessons you learn along the way. "
Jeff Bezos
Culture
Learn
Along
" There are two ways to extend a business. Take inventory of what you're good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward. "
Jeff Bezos
You
Good
Learning
" I very much believe the Internet is indeed all it is cracked up to be. "
Jeff Bezos
Up
Believe
Indeed
" If you can't tolerate critics, don't do anything new or interesting. "
Jeff Bezos
Interesting
Anything
Critics
" I'm a genetic optimist. "
Jeff Bezos
Genetic
Optimist
" What consumerism really is, at its worst is getting people to buy things that don't actually improve their lives. "
Jeff Bezos
Worst
Consumerism
Improve
" We're working on New Glenn, which is our orbital vehicle, but we have in our mind's eye an even bigger vehicle called New Armstrong. "
Jeff Bezos
Eye
Mind
New
" What we need to do is always lean into the future; when the world changes around you and when it changes against you - what used to be a tail wind is now a head wind - you have to lean into that and figure out what to do because complaining isn't a strategy. "
Jeff Bezos
Changes
Strategy
Future
" We have the resources to build room for a trillion humans in this solar system, and when we have a trillion humans, we'll have a thousand Einsteins and a thousand Mozarts. It will be a way more interesting place to live. "
Jeff Bezos
Interesting
Live
Build
" Real estate is the key cost of physical retailers. That's why there's the old saw: location, location, location. "
Jeff Bezos
Key
Old
Real Estate
" I think the definition of a book is changing. "
Jeff Bezos
Think
I Think
Book
" Because, you know, resilience - if you think of it in terms of the Gold Rush, then you'd be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn't a last nugget. Every new thing creates two new questions and two new opportunities. "
Jeff Bezos
Opportunities
Innovation
Good
" I grew up reading science fiction. "
Jeff Bezos
Science Fiction
Science
Reading
" We expect all our businesses to have a positive impact on our top and bottom lines. Profitability is very important to us or we wouldn't be in this business. "
Jeff Bezos
Important
Positive
Business
" Amazon.com strives to be the e-commerce destination where consumers can find and discover anything they want to buy online. "
Jeff Bezos
Want
Where
Anything
" In just a few hundred years, we will have to cover the entire surface of the Earth in solar cells if we want to continue to grow our energy usage. "
Jeff Bezos
Earth
Energy
Want
" Market leadership can translate directly to higher revenue, higher profitability, greater capital velocity, and correspondingly stronger returns on invested capital. "
Jeff Bezos
Higher
Market
Leadership
" I like having the digital camera on my smart phone, but I also like having a dedicated camera for when I want to take real pictures. "
Jeff Bezos
Smart
Pictures
Phone
" The book is not really the container for the book. The book itself is the narrative. It's the thing that people create. "
Jeff Bezos
People
Book
Really
" I strongly believe that missionaries make better products. They care more. For a missionary, it's not just about the business. There has to be a business, and the business has to make sense, but that's not why you do it. You do it because you have something meaningful that motivates you. "
Jeff Bezos
Care
Believe
Better
" We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better. "
Jeff Bezos
Day
Job
Better
" You want your customers to value your service. "
Jeff Bezos
Service
Value
Want
" My view is there's no bad time to innovate. "
Jeff Bezos
View
Time
Innovate
" But there's so much kludge, so much terrible stuff, we are at the 1908 Hurley washing machine stage with the Internet. That's where we are. We don't get our hair caught in it, but that's the level of primitiveness of where we are. We're in 1908. "
Jeff Bezos
Level
Stage
Washing
" If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering. "
Jeff Bezos
Wait
More
Being
" Percentage margins don't matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that. "
Jeff Bezos
Always
Dollar
Valued
" The human brain is an incredible pattern-matching machine. "
Jeff Bezos
Science
Brain
Human Brain