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" I'm skeptical that the novel will be 're-invented.' "

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" You're not going to make Hemingway better by adding animations. "

" People forget already how much utility they get out of the Internet - how much utility they get out of e-mail, how much utility they get out of even simple things like brochureware online. "

" People will visit Mars, they will settle mars, and we should because it's cool. "

" Real estate is the key cost of physical retailers. That's why there's the old saw: location, location, location. "

" Today I continue with my science-fiction reading habit and find it very mind-expanding. Always makes me think. "

" A company shouldn't get addicted to being shiny, because shiny doesn't last. "

" Market leadership can translate directly to higher revenue, higher profitability, greater capital velocity, and correspondingly stronger returns on invested capital. "

" If you only do things where you know the answer in advance, your company goes away. "

" The book is not really the container for the book. The book itself is the narrative. It's the thing that people create. "

" I know Elon, we're very like minded in many ways. We're not conceptual twins. One thing I want us to do is go to Mars, but for me it's one thing. He's singularly focused on that. I think motivation wise, for me I don't find that Plan B idea motivating. I don't want a plan B for Earth, I want Plan B to make sure Plan A works. "

" Of course humans like to explore, and we should. There's nothing wrong with that. But it's more than that. It's essential for your children and your children's children. "

" I don't want to use my creative energy on somebody else's user interface. "

" You know you're not anonymous on our site. We're greeting you by name, showing you past purchases, to the degree that you can arrange to have transparency combined with an explanation of what the consumer benefit is. "

" You cannot make a giant space company in your dorm room. Not today. And the reason is that the heavy lifting infrastructure isn't in place. "

" Part of company culture is path-dependent - it's the lessons you learn along the way. "

" It is very difficult to get people to focus on the most important things when you're in boom times. "

" I don't know about you, but most of my exchanges with cashiers are not that meaningful. "

" I very much believe the Internet is indeed all it is cracked up to be. "

" Strip malls are history. "

" You know, we love stories and we love narrative; we love to get lost in an author's world. "

" I'm a genetic optimist. "

" We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient. "

" We have the resources to build room for a trillion humans in this solar system, and when we have a trillion humans, we'll have a thousand Einsteins and a thousand Mozarts. It will be a way more interesting place to live. "

" I think that, ah, I'm a very goofy sort of person in many ways. "

" Because, you know, resilience - if you think of it in terms of the Gold Rush, then you'd be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn't a last nugget. Every new thing creates two new questions and two new opportunities. "

" When we build our own colonies, we can do them in near-Earth vicinity, because people are going to want to come back to Earth. Very few people - for a long time, anyway - are going to want to abandon Earth altogether. "

" The Moon Village concept has a nice property in that it basically just says, 'Look, everybody builds their own lunar outpost, but let's do it close to each other.' That way... you can go over to the European Union lunar outpost and say, 'I'm out of eggs. What have you got?' "

" You want your customers to value your service. "

" I like having the digital camera on my smart phone, but I also like having a dedicated camera for when I want to take real pictures. "

" The thing that motivates me is a very common form of motivation. And that is, with other folks counting on me, it's so easy to be motivated. "