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" I like having the digital camera on my smart phone, but I also like having a dedicated camera for when I want to take real pictures. "

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" For people who are readers, reading is important to them. "

" I'm skeptical that the novel will be 're-invented.' "

" There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second. "

" I don't want to use my creative energy on somebody else's user interface. "

" Because, you know, resilience - if you think of it in terms of the Gold Rush, then you'd be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn't a last nugget. Every new thing creates two new questions and two new opportunities. "

" But there's so much kludge, so much terrible stuff, we are at the 1908 Hurley washing machine stage with the Internet. That's where we are. We don't get our hair caught in it, but that's the level of primitiveness of where we are. We're in 1908. "

" People will visit Mars, they will settle mars, and we should because it's cool. "

" We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient. "

" I have won this lottery. It's a gigantic lottery, and it's called Amazon.com. And I'm using my lottery winnings to push us a little further into space. "

" In just a few hundred years, we will have to cover the entire surface of the Earth in solar cells if we want to continue to grow our energy usage. "

" No matter what your mission is, have some notion in your head. Forget the model, whether it's government or nonprofit or profit. Ask yourself the more important question: Is my mission improving the world? Are you sure about it? Seek to disconfirm that all the time. And if you can, change your mission. "

" Amazon.com strives to be the e-commerce destination where consumers can find and discover anything they want to buy online. "

" People forget already how much utility they get out of the Internet - how much utility they get out of e-mail, how much utility they get out of even simple things like brochureware online. "

" On the Internet, companies are scale businesses, characterized by high fixed costs and relatively low variable costs. You can be two sizes: You can be big, or you can be small. It's very hard to be medium. A lot of medium-sized companies had the financing rug pulled out from under them before they could get big. "

" I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out. "

" One of the things it was obvious you could do with an online store is have a much more complete selection. "

" When we build our own colonies, we can do them in near-Earth vicinity, because people are going to want to come back to Earth. Very few people - for a long time, anyway - are going to want to abandon Earth altogether. "

" Humans are unbelievably data efficient. You don't have to drive 1 million miles to drive a car, but the way we teach a self-driving car is have it drive a million miles. "

" Life's too short to hang out with people who aren't resourceful. "

" For many people, extended reading sessions on an LCD display cause eyestrain. "

" A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. "

" I don't know about you, but most of my exchanges with cashiers are not that meaningful. "

" If you can't tolerate critics, don't do anything new or interesting. "

" I think there are going to be a bunch of tablet-like devices. It's really a different product category. "

" What's dangerous is not to evolve. "

" We expect all our businesses to have a positive impact on our top and bottom lines. Profitability is very important to us or we wouldn't be in this business. "

" The special ops guys and the firefighters around the world have this great phrase. They say, 'Slow is smooth, and smooth is fast,' and that is true. Everything I've accomplished in my life has been because of that attitude. "

" Percentage margins don't matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that. "

" There'll always be serendipity involved in discovery. "

" The book is not really the container for the book. The book itself is the narrative. It's the thing that people create. "