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" For people who are readers, reading is important to them. "
" I don't want to use my creative energy on somebody else's user interface. "
" I don't know about you, but most of my exchanges with cashiers are not that meaningful. "
" I know Elon, we're very like minded in many ways. We're not conceptual twins. One thing I want us to do is go to Mars, but for me it's one thing. He's singularly focused on that. I think motivation wise, for me I don't find that Plan B idea motivating. I don't want a plan B for Earth, I want Plan B to make sure Plan A works. "
" We expect all our businesses to have a positive impact on our top and bottom lines. Profitability is very important to us or we wouldn't be in this business. "
" Amazon.com strives to be the e-commerce destination where consumers can find and discover anything they want to buy online. "
" The Moon Village concept has a nice property in that it basically just says, 'Look, everybody builds their own lunar outpost, but let's do it close to each other.' That way... you can go over to the European Union lunar outpost and say, 'I'm out of eggs. What have you got?' "
" I'm a big fan of all-you-can-eat plans, because they're simpler for customers. "
" No matter what your mission is, have some notion in your head. Forget the model, whether it's government or nonprofit or profit. Ask yourself the more important question: Is my mission improving the world? Are you sure about it? Seek to disconfirm that all the time. And if you can, change your mission. "
" A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. "
" You're not going to make Hemingway better by adding animations. "
" The question really is, are you improving the world? And you can do that in many models. You can do that in government, you can do that in a nonprofit, and you can do it in commercial enterprise. "
You Can Do It
" You want your customers to value your service. "
" Because, you know, resilience - if you think of it in terms of the Gold Rush, then you'd be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn't a last nugget. Every new thing creates two new questions and two new opportunities. "
" Mediocre theoretical physicists make no progress. They spend all their time understanding other people's progress. "
" Life's too short to hang out with people who aren't resourceful. "
" Infrastructure web services had to happen. "
" Beautiful speech doesn't need protection, it's ugly speech that needs protection. We have these cultural norms that allow people to say really ugly things. You don't have to invite them to your dinner party, but you should let them say it. "
" The Apollo program certainly had no real commercial value. It was done for very different reasons and, I think, very good reasons for the time. It's an extraordinary achievement of mankind, but it wasn't sustainable. "
" The killer app that got the world ready for appliances was the light bulb. So the light bulb is what wired the world. And they weren't thinking about appliances when they wired the world. They were really thinking about - they weren't putting electricity into the home. They were putting lighting into the home. "
" If you do build a great experience, customers tell each other about that. Word of mouth is very powerful. "
" What we need to do is always lean into the future; when the world changes around you and when it changes against you - what used to be a tail wind is now a head wind - you have to lean into that and figure out what to do because complaining isn't a strategy. "
" For many people, extended reading sessions on an LCD display cause eyestrain. "
" I very much believe the Internet is indeed all it is cracked up to be. "
" My own view is that every company requires a long-term view. "
" When we build our own colonies, we can do them in near-Earth vicinity, because people are going to want to come back to Earth. Very few people - for a long time, anyway - are going to want to abandon Earth altogether. "
" Of course humans like to explore, and we should. There's nothing wrong with that. But it's more than that. It's essential for your children and your children's children. "
" I think the definition of a book is changing. "
" Ebooks had to happen. "
" I read 'The High Frontier' in high school. I read it multiple times, and I was already primed. As soon as I read it, it made sense to me. It seemed very clear that planetary surfaces were not the right place for an expanding civilization inside our solar system. "
" I grew up reading science fiction. "