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" I know Elon, we're very like minded in many ways. We're not conceptual twins. One thing I want us to do is go to Mars, but for me it's one thing. He's singularly focused on that. I think motivation wise, for me I don't find that Plan B idea motivating. I don't want a plan B for Earth, I want Plan B to make sure Plan A works. "

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" We expect all our businesses to have a positive impact on our top and bottom lines. Profitability is very important to us or we wouldn't be in this business. "

" I think the definition of a book is changing. "

" I don't think that you can invent on behalf of customers unless you're willing to think long-term, because a lot of invention doesn't work. If you're going to invent, it means you're going to experiment, and if you're going to experiment, you're going to fail, and if you're going to fail, you have to think long term. "

" The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works. "

" I'm skeptical of any mission that has advertisers at its centerpiece. "

" People forget already how much utility they get out of the Internet - how much utility they get out of e-mail, how much utility they get out of even simple things like brochureware online. "

" One of the things it was obvious you could do with an online store is have a much more complete selection. "

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" Life's too short to hang out with people who aren't resourceful. "

" There are two ways to extend a business. Take inventory of what you're good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward. "

" Of course humans like to explore, and we should. There's nothing wrong with that. But it's more than that. It's essential for your children and your children's children. "

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" You want your customers to value your service. "

" For many people, extended reading sessions on an LCD display cause eyestrain. "

" Real estate is the key cost of physical retailers. That's why there's the old saw: location, location, location. "

" Part of company culture is path-dependent - it's the lessons you learn along the way. "

" The killer app that got the world ready for appliances was the light bulb. So the light bulb is what wired the world. And they weren't thinking about appliances when they wired the world. They were really thinking about - they weren't putting electricity into the home. They were putting lighting into the home. "

" The Moon Village concept has a nice property in that it basically just says, 'Look, everybody builds their own lunar outpost, but let's do it close to each other.' That way... you can go over to the European Union lunar outpost and say, 'I'm out of eggs. What have you got?' "

" Millions of people were inspired by the Apollo Program. I was five years old when I watched Apollo 11 unfold on television, and without any doubt it was a big contributor to my passions for science, engineering, and exploration. "

" Beautiful speech doesn't need protection, it's ugly speech that needs protection. We have these cultural norms that allow people to say really ugly things. You don't have to invite them to your dinner party, but you should let them say it. "

" Our motto at Blue Origin is 'Gradatim Ferociter': 'Step by Step, Ferociously.' "

" You don't want to negotiate the price of simple things you buy every day. "

" The thing that motivates me is a very common form of motivation. And that is, with other folks counting on me, it's so easy to be motivated. "

" If you only do things where you know the answer in advance, your company goes away. "

" Ebooks had to happen. "

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" What consumerism really is, at its worst is getting people to buy things that don't actually improve their lives. "

" A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. "

" We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient. "

" It's not an experiment if you know it's going to work. "

" When it comes to space, I see it as my job, I'm building infrastructure the hard way. I'm using my resources to put in place heavy lifting infrastructure so the next generation of people can have a dynamic, entrepreneurial explosion into space. "

" If you can't tolerate critics, don't do anything new or interesting. "