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" I'm a big fan of all-you-can-eat plans, because they're simpler for customers. "
Jeff Bezos
Big
Fan
Customers
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" People will visit Mars, they will settle mars, and we should because it's cool. "
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" When we build our own colonies, we can do them in near-Earth vicinity, because people are going to want to come back to Earth. Very few people - for a long time, anyway - are going to want to abandon Earth altogether. "
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" You cannot make a giant space company in your dorm room. Not today. And the reason is that the heavy lifting infrastructure isn't in place. "
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" I'm a genetic optimist. "
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" If you don't understand the details of your business you are going to fail. "
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" What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming. "
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" You want your customers to value your service. "
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" The book is not really the container for the book. The book itself is the narrative. It's the thing that people create. "
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" But there's so much kludge, so much terrible stuff, we are at the 1908 Hurley washing machine stage with the Internet. That's where we are. We don't get our hair caught in it, but that's the level of primitiveness of where we are. We're in 1908. "
Jeff Bezos
Level
Stage
Washing
" On the Internet, companies are scale businesses, characterized by high fixed costs and relatively low variable costs. You can be two sizes: You can be big, or you can be small. It's very hard to be medium. A lot of medium-sized companies had the financing rug pulled out from under them before they could get big. "
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High
Internet
Small
" I'm skeptical of any mission that has advertisers at its centerpiece. "
Jeff Bezos
Any
Skeptical
Mission
" Great industries are never made from single companies. There is room in space for a lot of winners. "
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Winners
Space
Single
" I don't want to use my creative energy on somebody else's user interface. "
Jeff Bezos
Use
Somebody
Energy
" Percentage margins don't matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that. "
Jeff Bezos
Always
Dollar
Valued
" We expect all our businesses to have a positive impact on our top and bottom lines. Profitability is very important to us or we wouldn't be in this business. "
Jeff Bezos
Important
Positive
Business
" We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient. "
Jeff Bezos
Big
Successful
Ideas
" My own view is that every company requires a long-term view. "
Jeff Bezos
Long-Term
Company
Own
" There are two ways to extend a business. Take inventory of what you're good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward. "
Jeff Bezos
You
Good
Learning
" People forget already how much utility they get out of the Internet - how much utility they get out of e-mail, how much utility they get out of even simple things like brochureware online. "
Jeff Bezos
Internet
People
Simple
" I think that, ah, I'm a very goofy sort of person in many ways. "
Jeff Bezos
Person
I Think
Goofy
" If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering. "
Jeff Bezos
Wait
More
Being
" I like having the digital camera on my smart phone, but I also like having a dedicated camera for when I want to take real pictures. "
Jeff Bezos
Smart
Pictures
Phone
" We need to know what the resources of the moon are. We have great evidence now because of different kinds of radar and spectroscopic analysis that people have been able to do. But we really do need to go visit there, and we can do that with a robot craft without any problem. "
Jeff Bezos
People
Need
Moon
" Mediocre theoretical physicists make no progress. They spend all their time understanding other people's progress. "
Jeff Bezos
Progress
People
Time
" I've always been at the intersection of computers and whatever they can revolutionize. "
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Always
Computers
Been
" Cultures, for better or worse, are very stable. "
Jeff Bezos
Stable
Better
Very
" I know Elon, we're very like minded in many ways. We're not conceptual twins. One thing I want us to do is go to Mars, but for me it's one thing. He's singularly focused on that. I think motivation wise, for me I don't find that Plan B idea motivating. I don't want a plan B for Earth, I want Plan B to make sure Plan A works. "
Jeff Bezos
Think
Motivation
Me
" We will have to leave this planet, and we're going to leave it, and it's going to make this planet better. "
Jeff Bezos
Will
Make
Better
" I strongly believe that missionaries make better products. They care more. For a missionary, it's not just about the business. There has to be a business, and the business has to make sense, but that's not why you do it. You do it because you have something meaningful that motivates you. "
Jeff Bezos
Care
Believe
Better
" For many people, extended reading sessions on an LCD display cause eyestrain. "
Jeff Bezos
Reading
People
Many