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" If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering. "
Jeff Bezos
Wait
More
Being
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" There'll always be serendipity involved in discovery. "
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" What's dangerous is not to evolve. "
Jeff Bezos
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Dangerous
Evolve
" No matter what your mission is, have some notion in your head. Forget the model, whether it's government or nonprofit or profit. Ask yourself the more important question: Is my mission improving the world? Are you sure about it? Seek to disconfirm that all the time. And if you can, change your mission. "
Jeff Bezos
Government
Change
Time
" I like having the digital camera on my smart phone, but I also like having a dedicated camera for when I want to take real pictures. "
Jeff Bezos
Smart
Pictures
Phone
" I don't think that you can invent on behalf of customers unless you're willing to think long-term, because a lot of invention doesn't work. If you're going to invent, it means you're going to experiment, and if you're going to experiment, you're going to fail, and if you're going to fail, you have to think long term. "
Jeff Bezos
You
Work
Think
" I'm skeptical that the novel will be 're-invented.' "
Jeff Bezos
Novel
Skeptical
Will
" I don't want to use my creative energy on somebody else's user interface. "
Jeff Bezos
Use
Somebody
Energy
" Life's too short to hang out with people who aren't resourceful. "
Jeff Bezos
Resourceful
Short
Hang
" I believe you have to be willing to be misunderstood if you're going to innovate. "
Jeff Bezos
I Believe
Believe
Going
" Of course humans like to explore, and we should. There's nothing wrong with that. But it's more than that. It's essential for your children and your children's children. "
Jeff Bezos
Wrong
More
Explore
" Amazon.com strives to be the e-commerce destination where consumers can find and discover anything they want to buy online. "
Jeff Bezos
Want
Where
Anything
" There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second. "
Jeff Bezos
Work
Try
Two
" I'm skeptical of any mission that has advertisers at its centerpiece. "
Jeff Bezos
Any
Skeptical
Mission
" It is very difficult to get people to focus on the most important things when you're in boom times. "
Jeff Bezos
You
Focus
Difficult
" I have won this lottery. It's a gigantic lottery, and it's called Amazon.com. And I'm using my lottery winnings to push us a little further into space. "
Jeff Bezos
Won
Push
Us
" What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming. "
Jeff Bezos
Something
New
Becoming
" You're not going to make Hemingway better by adding animations. "
Jeff Bezos
Make
Better
Going
" Ebooks had to happen. "
Jeff Bezos
Had
Happen
" The thing that motivates me is a very common form of motivation. And that is, with other folks counting on me, it's so easy to be motivated. "
Jeff Bezos
Common
Motivation
Motivated
" We expect all our businesses to have a positive impact on our top and bottom lines. Profitability is very important to us or we wouldn't be in this business. "
Jeff Bezos
Important
Positive
Business
" I've always been at the intersection of computers and whatever they can revolutionize. "
Jeff Bezos
Always
Computers
Been
" My view is there's no bad time to innovate. "
Jeff Bezos
View
Time
Innovate
" The special ops guys and the firefighters around the world have this great phrase. They say, 'Slow is smooth, and smooth is fast,' and that is true. Everything I've accomplished in my life has been because of that attitude. "
Jeff Bezos
World
My Life
Life
" For many people, extended reading sessions on an LCD display cause eyestrain. "
Jeff Bezos
Reading
People
Many
" I'm a big fan of all-you-can-eat plans, because they're simpler for customers. "
Jeff Bezos
Big
Fan
Customers
" Infrastructure web services had to happen. "
Jeff Bezos
Happen
Infrastructure
Web
" I'm a genetic optimist. "
Jeff Bezos
Genetic
Optimist
" I very much believe the Internet is indeed all it is cracked up to be. "
Jeff Bezos
Up
Believe
Indeed
" What consumerism really is, at its worst is getting people to buy things that don't actually improve their lives. "
Jeff Bezos
Worst
Consumerism
Improve
" In just a few hundred years, we will have to cover the entire surface of the Earth in solar cells if we want to continue to grow our energy usage. "
Jeff Bezos
Earth
Energy
Want