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" If you can't tolerate critics, don't do anything new or interesting. "

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" The book is not really the container for the book. The book itself is the narrative. It's the thing that people create. "

" I know Elon, we're very like minded in many ways. We're not conceptual twins. One thing I want us to do is go to Mars, but for me it's one thing. He's singularly focused on that. I think motivation wise, for me I don't find that Plan B idea motivating. I don't want a plan B for Earth, I want Plan B to make sure Plan A works. "

" The Moon Village concept has a nice property in that it basically just says, 'Look, everybody builds their own lunar outpost, but let's do it close to each other.' That way... you can go over to the European Union lunar outpost and say, 'I'm out of eggs. What have you got?' "

" I read 'The High Frontier' in high school. I read it multiple times, and I was already primed. As soon as I read it, it made sense to me. It seemed very clear that planetary surfaces were not the right place for an expanding civilization inside our solar system. "

" I don't know about you, but most of my exchanges with cashiers are not that meaningful. "

" We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient. "

" Humans are unbelievably data efficient. You don't have to drive 1 million miles to drive a car, but the way we teach a self-driving car is have it drive a million miles. "

" I'm a genetic optimist. "

" But there's so much kludge, so much terrible stuff, we are at the 1908 Hurley washing machine stage with the Internet. That's where we are. We don't get our hair caught in it, but that's the level of primitiveness of where we are. We're in 1908. "

" I grew up reading science fiction. "

Science Fiction

" I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out. "

" I think the definition of a book is changing. "

" When it comes to space, I see it as my job, I'm building infrastructure the hard way. I'm using my resources to put in place heavy lifting infrastructure so the next generation of people can have a dynamic, entrepreneurial explosion into space. "

" I very much believe the Internet is indeed all it is cracked up to be. "

" I think that, ah, I'm a very goofy sort of person in many ways. "

" The one thing that offends me the most is when I walk by a bank and see ads trying to convince people to take out second mortgages on their home so they can go on vacation. That's approaching evil. "

" I'm a big fan of all-you-can-eat plans, because they're simpler for customers. "

" No matter what your mission is, have some notion in your head. Forget the model, whether it's government or nonprofit or profit. Ask yourself the more important question: Is my mission improving the world? Are you sure about it? Seek to disconfirm that all the time. And if you can, change your mission. "

" I'm skeptical of any mission that has advertisers at its centerpiece. "

" Great industries are never made from single companies. There is room in space for a lot of winners. "

" It is very difficult to get people to focus on the most important things when you're in boom times. "

" We will have to leave this planet, and we're going to leave it, and it's going to make this planet better. "

" One of the things it was obvious you could do with an online store is have a much more complete selection. "

" The thing that motivates me is a very common form of motivation. And that is, with other folks counting on me, it's so easy to be motivated. "

" A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. "

" If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering. "

" The question really is, are you improving the world? And you can do that in many models. You can do that in government, you can do that in a nonprofit, and you can do it in commercial enterprise. "

" You know, we love stories and we love narrative; we love to get lost in an author's world. "

" We have the resources to build room for a trillion humans in this solar system, and when we have a trillion humans, we'll have a thousand Einsteins and a thousand Mozarts. It will be a way more interesting place to live. "

" Beautiful speech doesn't need protection, it's ugly speech that needs protection. We have these cultural norms that allow people to say really ugly things. You don't have to invite them to your dinner party, but you should let them say it. "