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" I don't want to use my creative energy on somebody else's user interface. "

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" We expect all our businesses to have a positive impact on our top and bottom lines. Profitability is very important to us or we wouldn't be in this business. "

" Market leadership can translate directly to higher revenue, higher profitability, greater capital velocity, and correspondingly stronger returns on invested capital. "

" Because, you know, resilience - if you think of it in terms of the Gold Rush, then you'd be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn't a last nugget. Every new thing creates two new questions and two new opportunities. "

" If you don't understand the details of your business you are going to fail. "

" I've always been at the intersection of computers and whatever they can revolutionize. "

" The key thing about a book is that you lose yourself in the author's world. "

" My own view is that every company requires a long-term view. "

" What's dangerous is not to evolve. "

" I very much believe the Internet is indeed all it is cracked up to be. "

" You know you're not anonymous on our site. We're greeting you by name, showing you past purchases, to the degree that you can arrange to have transparency combined with an explanation of what the consumer benefit is. "

" If you can't tolerate critics, don't do anything new or interesting. "

" Real estate is the key cost of physical retailers. That's why there's the old saw: location, location, location. "

" If you do build a great experience, customers tell each other about that. Word of mouth is very powerful. "

" We're working on New Glenn, which is our orbital vehicle, but we have in our mind's eye an even bigger vehicle called New Armstrong. "

" I'm skeptical of any mission that has advertisers at its centerpiece. "

" If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering. "

" I don't know about you, but most of my exchanges with cashiers are not that meaningful. "

" I think that, ah, I'm a very goofy sort of person in many ways. "

" There'll always be serendipity involved in discovery. "

" Part of company culture is path-dependent - it's the lessons you learn along the way. "

" We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better. "

" Humans are unbelievably data efficient. You don't have to drive 1 million miles to drive a car, but the way we teach a self-driving car is have it drive a million miles. "

" The book is not really the container for the book. The book itself is the narrative. It's the thing that people create. "

" You don't want to negotiate the price of simple things you buy every day. "

" What we need to do is always lean into the future; when the world changes around you and when it changes against you - what used to be a tail wind is now a head wind - you have to lean into that and figure out what to do because complaining isn't a strategy. "

" Millions of people were inspired by the Apollo Program. I was five years old when I watched Apollo 11 unfold on television, and without any doubt it was a big contributor to my passions for science, engineering, and exploration. "

" A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. "

" The Moon Village concept has a nice property in that it basically just says, 'Look, everybody builds their own lunar outpost, but let's do it close to each other.' That way... you can go over to the European Union lunar outpost and say, 'I'm out of eggs. What have you got?' "

" I think there are going to be a bunch of tablet-like devices. It's really a different product category. "

" I believe you have to be willing to be misunderstood if you're going to innovate. "