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" A lot of people think about food as fuel, where you need to get nutrients in your body. "
Kimbal Musk
People
Body
Food
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" If you're a commodity corn farmer in Iowa, you're locked into an infrastructure that keeps you a commodity corn farmer. "
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" When you think about basketball, and you watch someone like Michael Jordan play basketball - even if you're a baseball player, there's still a lot to learn from there. "
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" But for a few twists of fate, the gasoline engine we know today might have just been a small footnote in history. "
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" As a kid, I'd never have avocado. You'd get some melon and the odd fresh peach. But avocados? Mangoes? I'd never had a mango in my life. "
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" My family were all entrepreneurs, including my parents and grandparents. "
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" Square Roots creates campuses of climate-controlled, indoor, hydroponic vertical farms, right in the hearts of our biggest cities. "
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" Nikola Tesla, one of Colorado's famous residents, always believed that the gasoline engine made no sense. "
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" You bring people together with food. You connect them and tie the fabric of society together through food. "
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" The problem is not actual number of calories we are producing - we have food waste issues. The problem is industrial food. "
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Food
Waste
Number
" We already solved the problem of feeding the world in the 1960s, when we started serving cheeseburgers. "
Kimbal Musk
World
Started
Serving
" We want our communities to know what real food is. "
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" Users are open to ads as long as they're relevant to their realtime experience. "
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" We have been growing more food than we need since the '60s... what we have is a terrible distribution problem. "
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" I was very afraid of failure because if you fail at something you love, then you ruin what you love. "
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Love
" We get emails from parents asking us what kale is because their kids are asking for it. That kind of extraordinary presence in the community is critical to the future of real food. "
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" We believe PulseRank will replace PageRank over time for the real-time Web. "
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" The problem with industrial food is zero transparency. The system thrives on the fact that there is no transparency. "
Kimbal Musk
Food
Transparency
System
" Newspapers have an extraordinary amount of local content, including real estate listings and restaurant reviews. "
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Real
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Real Estate
" Sadly, many people in our biggest cities are at the mercy of industrial food. "
Kimbal Musk
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" We're moving to be more of a plant-based society. "
Kimbal Musk
Moving
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" The question is not 'Why advertise in realtime?' The question is, 'Who are the brands and businesses that are going to be built off the realtime web?' "
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Question
Web
Who
" The one lesson I've learned from technology and food is the only time you know you're doing the wrong thing is when you're doing what everyone else is doing. "
Kimbal Musk
Time
Technology
Food
" My advice for any entrepreneur or innovator is to get into the food industry in some form so you have a front-row seat to what's going on. "
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Entrepreneur
Going
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" After I broke my neck, I began thinking more about The Kitchen: How can we come up with some way to make real food more affordable? Food that's locally-grown, if possible, fundamentally nourishing to the body, nourishing to the planet. "
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Real
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" The idea behind fast food is great - people want convenience. "
Kimbal Musk
Want
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" Nikola Tesla spent one of his most productive years in Colorado Springs. "
Kimbal Musk
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Colorado
" We're social beings, and food is one of the things we can use three times a day to connect with family or with friends. "
Kimbal Musk
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" Twenty-first-century food is going to be real food. Real food is food that is truly nourishing for the consumer, the community, and the planet. "
Kimbal Musk
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