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" As a kid, I'd never have avocado. You'd get some melon and the odd fresh peach. But avocados? Mangoes? I'd never had a mango in my life. "

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" Twenty-first-century food is going to be real food. Real food is food that is truly nourishing for the consumer, the community, and the planet. "

" My brother is about energy. SpaceX is his passion, and I love being a part of that company. Energy is where he spends a lot of his time and thinking in terms of having an impact on the world. "

" The Kitchen's mission is to strengthen communities by bringing local, real food to everyone. "

" Back in 1995, I saw an incredible wave coming. The Internet. I knew I needed to be a part of it no matter what I did. "

" Strong communities are built around local, real food. Food we trust to nourish our bodies, the farmer and planet. "

" Anyone who thinks restaurants are hard should try working at a tech company. "

" Advertisers really want to create ads that are relevant to the realtime experience. "

" The one lesson I've learned from technology and food is the only time you know you're doing the wrong thing is when you're doing what everyone else is doing. "

" I joined the board of Chipotle because no company has ever been able to scale fresh, properly sourced food in the history of America. "

" No one wins in the industrial food system. "

" I really believe that people don't have to eat healthy; they just have to know what they are eating, and then they'll eat better. That is really the movement we are behind. "

" But for a few twists of fate, the gasoline engine we know today might have just been a small footnote in history. "

" If you're a vegan fast food joint in L.A., you just don't speak the same language as the heartland. "

" If you've ever done something you love and go do something you like, it's like chewing on sawdust. "

" I used to throw cooking parties in university. Everyone would come over - sometimes you'd just do a mac and cheese, but if you do that better than everyone else, you can get people to come to you. "

" It's relatively easy to set up a tech company, join an accelerator, and progress down a pathway towards success. It's more complex to do that with food. "

" Everyone has to eat, so the opportunities in the space are incredible. "

" Young people contact me all the time to articulate issues with the industrial food system, but they are frustrated by their perceived inability to do anything about it. "

" When you have the demand, you can change the government policies that create McDonald's and junk food. "

" My goal is to go from the industrial food system toward a real food system where you understand what you are eating. "

" At Tesla, we don't go into a community and think we're going to sell one or two cars. "

" It would be so simple for the government to support farmers to become more profitable and farm sustainably. "

" Microwave sales have plateaued as people realize that reheated TV dinners give us no joy. "

" The problem with industrial food is zero transparency. The system thrives on the fact that there is no transparency. "

" We already solved the problem of feeding the world in the 1960s, when we started serving cheeseburgers. "

" It's only a risk if you think there's a chance of failure. "

" We want kids in communities to know real food, and we want them to have a choice between real food and industrial food. "

" People are overweight and starving at the same time. It's a tragedy for both the individual and society. "

" For me, creating a supply chain of what we should be eating is incredibly complicated. It's complicated to figure out how to change the food system in America. "

" Our family are all very hard working. "