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" Content financing is a difficult beast no matter what era of Hollywood we're talking about. "

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" Video content yearns to be free. "

" Defying genre conventions is instantly a risky move. "

" Thanks to Netflix and Hulu, people are getting more and more used to consuming longer stretches of content on their televisions or computer screens. "

" You have to figure out some way of making money without relying on video ads or people paying to download. "

" I don't think a lot of people really know what goes into something that they see. "

" Views online is a real weird and sticky subject. One view on a 30-second piece of content is not equivalent to one view on a 30 minute video. In my mind it's not quite the same thing. "

" We are not frou-frou creative types. We have done both sides of the business and are constantly asking ourselves, 'How are we going to pay for this?' But the criteria is that it must fit with our world. "

" The Lionsgate deal came at an opportune time. It allows us to get our projects financed and create long-form content without needing to be reliant on brand deals or crowdsourcing for external financing. "

" Film gives us the luxury of deciding where the viewpoint of the audience is, and by knowing that, we can very effectively design around what is actually seen on camera. "

" Straight-up digital delivery will be the way the future works. "

" It's hard to sell merchandise off YouTube. "

" We don't believe in competition. "

" I'm not even very good at most video games. "

" VR has a whole range of things it's very good at, and there's a lot of things that it's going to be deficient at. "

" I don't think any reasonable person would object to you, as the advertiser, having say in who and what you want to pair your ad with. "

" Everyone talks about, 'Get your foot in the door,' but I never understood that mentality. Why would I want to go in that house? Why not build my own house? Why not take a chair and smash a window? "

" Visual effects have always been a part of this art form. And CG is simply a tool on the filmmaker's tool belt to tell a story, but when the end result is bad - maybe it's not the tool's fault. "

" When we started out doing YouTube videos, I think we were very, very early on in terms of people doing a behind-the-scenes component. "

" One of our goals is to figure out ways of diversifying where we are. "

" Venture capitalists don't pay attention to you unless you have an app or a widget. "

" A better quality of video is better for everyone. "

" We take a lot of pictures with fans, and when they walk away, their parents say, 'Who was that?' "

" In general, a lot of content creators find that their success is unable to support any sort of organization of scale. It's pretty difficult to support even three or four employees. "

" The consumer is the absolute king in everything you do. "

" We firmly believe the future of television is online, and Hulu has recognized the value of quality long-form series. "

" Online is another way for all of us to reach people. "

" People predicted in the 1910s that live theater was going to be all gone and that we'd just be watching movies. No, live theater is still around, because it does things that are specific to it. "

" A user who essentially costs YouTube money has very little say. The way to have a say is to concretely support the creators and channels you watch directly by giving them money. "

" We founded RocketJump for two reasons: to provide quality entertainment and to reach as many different audiences as possible. "

" Five years is a very long time. If you think about it in terms of just people's lives, in terms of who our audience is: if you were in high school when you first saw our stuff, you're in college now. "