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" Film gives us the luxury of deciding where the viewpoint of the audience is, and by knowing that, we can very effectively design around what is actually seen on camera. "
Freddie Wong
Luxury
Audience
Camera
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" We were looking for representation that was creatively and commercially in synch with our core DNA. The team at WME understands where we're going, and we're looking forward to taking our company to the next level with them by our side. "
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" I don't think a lot of people really know what goes into something that they see. "
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" It's rare to find a corporate partner who encourages true creativity, but our meetings with Lionsgate's creative team convinced us that this is the right move for RocketJump and our millions of fans. "
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" We always said that directors work their whole lives to get final cut on a movie. We have that. So why would you want to run away from what every other director is sprinting toward their entire careers? "
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" If you can't answer the question 'What is VR adding to that experience?' - and it should be more than just a gee-whiz thing - then that project shouldn't be in VR. You're not taking full advantage of your medium. "
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" While it's easy to sit back and cherry pick bad visual effects and blame the industry for making movies the way they are, you're really not seeing the whole picture. "
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Movies
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" We firmly believe the future of television is online, and Hulu has recognized the value of quality long-form series. "
Freddie Wong
Quality
Value
Future
" YouTube is the place where people go to consume advertisements willingly. It's some capitalist dystopian nightmare. "
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YouTube
Place
People
" You have to figure out some way of making money without relying on video ads or people paying to download. "
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Money
Making Money
People
" We don't believe in competition. "
Freddie Wong
Competition
Believe
" Video content yearns to be free. "
Freddie Wong
Free
Content
Video
" Kickstarter has shifted from funding creative projects to funding products and videogames; the biggest funded are consumer electronics and video game projects. "
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Products
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" When we think about a great movie, I mean, what do we think about? We think about story, we think about character. And when the visual effects aren't perfect, we forgive it. "
Freddie Wong
Perfect
Character
Think
" It's hard to sell merchandise off YouTube. "
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YouTube
Off
Hard
" I think if you make good, interesting content with compelling story lines and good characters, people will tune into the web for as long as you want them to. "
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People
Think
Story
" If it doesn't feel organic to the audience, you gotta trust your gut. "
Freddie Wong
Gut
You
Your
" Shooting on location and dressing locations in Los Angeles is shockingly expensive, especially when you're talking about webseries-level budgets, so the opportunity to build our sets in YouTube's space gives us a lot more room in our budget in being able to create the world of 'VGHS' properly. "
Freddie Wong
World
Space
Create
" The consumer is the absolute king in everything you do. "
Freddie Wong
You
Consumer
Everything
" When we started doing YouTube, the goal was, hey, let's make stuff that we want to see, that entertains us. "
Freddie Wong
YouTube
Want
Started
" Everyone talks about, 'Get your foot in the door,' but I never understood that mentality. Why would I want to go in that house? Why not build my own house? Why not take a chair and smash a window? "
Freddie Wong
Chair
House
My Own
" Hulu understood how much content costs. By remaining defensive, YouTube is losing various aspects of video - long-form, for example - to other companies. "
Freddie Wong
Costs
Losing
YouTube
" I want to see more people push what it means to be a web show... because it's very difficult to make a living making those types of shows. "
Freddie Wong
Web
Want
See
" The moment you've brought a toothbrush to work, then you're getting into crunch time. "
Freddie Wong
You
Getting
Moment
" We are not frou-frou creative types. We have done both sides of the business and are constantly asking ourselves, 'How are we going to pay for this?' But the criteria is that it must fit with our world. "
Freddie Wong
Creative
Done
Business
" We founded RocketJump for two reasons: to provide quality entertainment and to reach as many different audiences as possible. "
Freddie Wong
Reach
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" VR has a whole range of things it's very good at, and there's a lot of things that it's going to be deficient at. "
Freddie Wong
Going
Very
Lot
" Deep engagement is much more powerful and valuable than fleeting mass market engagement. "
Freddie Wong
Market
Fleeting
Deep
" A user who essentially costs YouTube money has very little say. The way to have a say is to concretely support the creators and channels you watch directly by giving them money. "
Freddie Wong
Giving
Support
Say
" People predicted in the 1910s that live theater was going to be all gone and that we'd just be watching movies. No, live theater is still around, because it does things that are specific to it. "
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Movies
Watching
Gone
" YouTube's a funny place because so many creators fall into their aesthetics out of necessity and the visuals are driven out of an urge to create. You get a lot of interesting examples of interesting design choices that have roots in practicality as well as an artistic sentiment. "
Freddie Wong
Funny
Roots
Design