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" We don't believe in competition. "
Freddie Wong
Competition
Believe
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" I have to credit high school for allowing us to mess around with movie stuff at a time when it was a novelty. Experimenting with that and having a very good group of friends to work with made it a very easy decision that this seemed like something I wanted to do with the rest of my life. "
Freddie Wong
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" It's rare to find a corporate partner who encourages true creativity, but our meetings with Lionsgate's creative team convinced us that this is the right move for RocketJump and our millions of fans. "
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" Views online is a real weird and sticky subject. One view on a 30-second piece of content is not equivalent to one view on a 30 minute video. In my mind it's not quite the same thing. "
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View
Weird
Content
" Defying genre conventions is instantly a risky move. "
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Move
Defying
Genre
" We were looking for representation that was creatively and commercially in synch with our core DNA. The team at WME understands where we're going, and we're looking forward to taking our company to the next level with them by our side. "
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Forward
Looking
Team
" You have to figure out some way of making money without relying on video ads or people paying to download. "
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Money
Making Money
People
" We take a lot of pictures with fans, and when they walk away, their parents say, 'Who was that?' "
Freddie Wong
Parents
Say
Fans
" I don't think a lot of people really know what goes into something that they see. "
Freddie Wong
People
Know
Think
" Content financing is a difficult beast no matter what era of Hollywood we're talking about. "
Freddie Wong
Hollywood
Talking
Era
" On the advertising side, view count is not the most important thing. It's engagement. "
Freddie Wong
Advertising
Side
Most
" We're able to push the envelope with what we're doing, both on a technical and artistic level, which is the most that any filmmaker can ask for. "
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Most
Technical
Push
" We want to be a studio that makes a whole bunch of stuff we believe in, in all ranges of scale and time and length, and own as much as that IP ourselves and generate as much of that IP ourselves as possible. "
Freddie Wong
Believe
Want
Time
" Visual effects have always been a part of this art form. And CG is simply a tool on the filmmaker's tool belt to tell a story, but when the end result is bad - maybe it's not the tool's fault. "
Freddie Wong
Always
Art
Bad
" Youku Tudou gives us the reach into China that we've been looking for, and we look forward to sharing even more content with international audiences in the near future. "
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Reach
Looking
Look
" Kickstarter has shifted from funding creative projects to funding products and videogames; the biggest funded are consumer electronics and video game projects. "
Freddie Wong
Products
Consumer
Creative
" It's hard to sell merchandise off YouTube. "
Freddie Wong
YouTube
Off
Hard
" Straight-up digital delivery will be the way the future works. "
Freddie Wong
Digital
Will
Future
" Thanks to Netflix and Hulu, people are getting more and more used to consuming longer stretches of content on their televisions or computer screens. "
Freddie Wong
People
Content
More
" Great visual effects serve story and character and in doing so, are, by their very definition, invisible. "
Freddie Wong
Character
Doing
Visual
" I want to see more people push what it means to be a web show... because it's very difficult to make a living making those types of shows. "
Freddie Wong
Web
Want
See
" Video content yearns to be free. "
Freddie Wong
Free
Content
Video
" While it's easy to sit back and cherry pick bad visual effects and blame the industry for making movies the way they are, you're really not seeing the whole picture. "
Freddie Wong
Movies
You
Bad
" When we think about a great movie, I mean, what do we think about? We think about story, we think about character. And when the visual effects aren't perfect, we forgive it. "
Freddie Wong
Perfect
Character
Think
" The consumer is the absolute king in everything you do. "
Freddie Wong
You
Consumer
Everything
" Shooting on location and dressing locations in Los Angeles is shockingly expensive, especially when you're talking about webseries-level budgets, so the opportunity to build our sets in YouTube's space gives us a lot more room in our budget in being able to create the world of 'VGHS' properly. "
Freddie Wong
World
Space
Create
" Online is another way for all of us to reach people. "
Freddie Wong
Reach
People
Way
" We are video consumers first and foremost, and we hate anything appearing in the videos that isn't organic. "
Freddie Wong
First
Videos
Consumers
" When you have a home and create a brand people believe in and want to support, it makes it easier for you to control merchandise and sell it. "
Freddie Wong
People
Control
Believe
" As you reach more people, there is a potential to make a living with what you are creating, and that's the goal. "
Freddie Wong
You
Potential
People
" I don't think any reasonable person would object to you, as the advertiser, having say in who and what you want to pair your ad with. "
Freddie Wong
Your
You
Want