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" Drift racing is expensive. "
Freddie Wong
Expensive
Racing
Drift
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" When you have a home and create a brand people believe in and want to support, it makes it easier for you to control merchandise and sell it. "
Freddie Wong
People
Control
Believe
" Five years is a very long time. If you think about it in terms of just people's lives, in terms of who our audience is: if you were in high school when you first saw our stuff, you're in college now. "
Freddie Wong
School
Think
Time
" I think if you make good, interesting content with compelling story lines and good characters, people will tune into the web for as long as you want them to. "
Freddie Wong
People
Think
Story
" The goal is not to just do 'Video Game High School' every year. We want to grow into a real content production company. We want to be Pixar or HBO. We want to make five series a year or 10 series a year. "
Freddie Wong
High School
School
Game
" Visual effects have always been a part of this art form. And CG is simply a tool on the filmmaker's tool belt to tell a story, but when the end result is bad - maybe it's not the tool's fault. "
Freddie Wong
Always
Art
Bad
" We believe that the future for content-creators such as ourselves lies in being able to source project money from an audience and deliver on those projects in a timely and cost-effective manner. "
Freddie Wong
Audience
Money
Believe
" If it doesn't feel organic to the audience, you gotta trust your gut. "
Freddie Wong
Gut
You
Your
" We founded RocketJump for two reasons: to provide quality entertainment and to reach as many different audiences as possible. "
Freddie Wong
Reach
Different
Possible
" Non-studio entities can experiment with storytelling that might be too niche... for a studio. "
Freddie Wong
Studio
Experiment
Niche
" From a creative perspective, we've been very fortunate in that doing it the 'VGHS' way gave us unlimited freedom. Whatever we wanted to do, however we wanted to do it, we had that. "
Freddie Wong
Perspective
Creative
Doing
" YouTube's a funny place because so many creators fall into their aesthetics out of necessity and the visuals are driven out of an urge to create. You get a lot of interesting examples of interesting design choices that have roots in practicality as well as an artistic sentiment. "
Freddie Wong
Funny
Roots
Design
" When we started doing YouTube, the goal was, hey, let's make stuff that we want to see, that entertains us. "
Freddie Wong
YouTube
Want
Started
" A better quality of video is better for everyone. "
Freddie Wong
Quality
Video
Everyone
" Video content yearns to be free. "
Freddie Wong
Free
Content
Video
" You have to figure out some way of making money without relying on video ads or people paying to download. "
Freddie Wong
Money
Making Money
People
" Views online is a real weird and sticky subject. One view on a 30-second piece of content is not equivalent to one view on a 30 minute video. In my mind it's not quite the same thing. "
Freddie Wong
View
Weird
Content
" Shooting on location and dressing locations in Los Angeles is shockingly expensive, especially when you're talking about webseries-level budgets, so the opportunity to build our sets in YouTube's space gives us a lot more room in our budget in being able to create the world of 'VGHS' properly. "
Freddie Wong
World
Space
Create
" On the advertising side, view count is not the most important thing. It's engagement. "
Freddie Wong
Advertising
Side
Most
" VR has a whole range of things it's very good at, and there's a lot of things that it's going to be deficient at. "
Freddie Wong
Going
Very
Lot
" I think some people have a vague idea, but the general public has no clue what the actual behind-the-scenes of filmmaking is and what this profession is. "
Freddie Wong
Think
Some People
People
" We've always wanted to control the video player for our videos. We really want to evolve how comments on videos work. "
Freddie Wong
Control
How
Want
" A vlog look is a very specific look, and it's basically a phone look. "
Freddie Wong
Look
Basically
Phone
" A lot of people have difficulty wrapping their heads around what VR is good for. And the direction people go first is wrong. The wrong place is always: How can we do something we've done before, but on this? "
Freddie Wong
Done
Go
Direction
" When we think about a great movie, I mean, what do we think about? We think about story, we think about character. And when the visual effects aren't perfect, we forgive it. "
Freddie Wong
Perfect
Character
Think
" The Asian male has an interesting history as far as Western appropriation. At one point, we were completely sexless Chinamen building the railroads. Then, World War II came around, and it was like, Asian guys are coming after the white women. We became a menace for a second. "
Freddie Wong
World
Building
History
" The Lionsgate deal came at an opportune time. It allows us to get our projects financed and create long-form content without needing to be reliant on brand deals or crowdsourcing for external financing. "
Freddie Wong
Content
Without
Time
" Online is another way for all of us to reach people. "
Freddie Wong
Reach
People
Way
" I have to credit high school for allowing us to mess around with movie stuff at a time when it was a novelty. Experimenting with that and having a very good group of friends to work with made it a very easy decision that this seemed like something I wanted to do with the rest of my life. "
Freddie Wong
Time
Work
Decision
" We want to be a studio that makes a whole bunch of stuff we believe in, in all ranges of scale and time and length, and own as much as that IP ourselves and generate as much of that IP ourselves as possible. "
Freddie Wong
Believe
Want
Time
" When we started out doing YouTube videos, I think we were very, very early on in terms of people doing a behind-the-scenes component. "
Freddie Wong
YouTube
Early
People