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" You have to figure out some way of making money without relying on video ads or people paying to download. "

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" Hulu understood how much content costs. By remaining defensive, YouTube is losing various aspects of video - long-form, for example - to other companies. "

" At the end of the day, we still make the things that we make. And we found that the best strategy in this very fluid marketplace is to not be tied into any given platform, but to be able to make good content, and good content will be able to live anywhere. "

" Online is another way for all of us to reach people. "

" We have full creative control, we have a giant audience that loves what we do, and we can make whatever we want. "

" A user who essentially costs YouTube money has very little say. The way to have a say is to concretely support the creators and channels you watch directly by giving them money. "

" When we think about a great movie, I mean, what do we think about? We think about story, we think about character. And when the visual effects aren't perfect, we forgive it. "

" On the advertising side, view count is not the most important thing. It's engagement. "

" I don't think a lot of people really know what goes into something that they see. "

" I want to see more people push what it means to be a web show... because it's very difficult to make a living making those types of shows. "

" The goal is not to just do 'Video Game High School' every year. We want to grow into a real content production company. We want to be Pixar or HBO. We want to make five series a year or 10 series a year. "

" I think if you make good, interesting content with compelling story lines and good characters, people will tune into the web for as long as you want them to. "

" In general, a lot of content creators find that their success is unable to support any sort of organization of scale. It's pretty difficult to support even three or four employees. "

" We were looking for representation that was creatively and commercially in synch with our core DNA. The team at WME understands where we're going, and we're looking forward to taking our company to the next level with them by our side. "

" While it's easy to sit back and cherry pick bad visual effects and blame the industry for making movies the way they are, you're really not seeing the whole picture. "

" We're able to push the envelope with what we're doing, both on a technical and artistic level, which is the most that any filmmaker can ask for. "

" People predicted in the 1910s that live theater was going to be all gone and that we'd just be watching movies. No, live theater is still around, because it does things that are specific to it. "

" I don't think any reasonable person would object to you, as the advertiser, having say in who and what you want to pair your ad with. "

" Five years is a very long time. If you think about it in terms of just people's lives, in terms of who our audience is: if you were in high school when you first saw our stuff, you're in college now. "

" When you have a home and create a brand people believe in and want to support, it makes it easier for you to control merchandise and sell it. "

" A lot of people have difficulty wrapping their heads around what VR is good for. And the direction people go first is wrong. The wrong place is always: How can we do something we've done before, but on this? "

" Film gives us the luxury of deciding where the viewpoint of the audience is, and by knowing that, we can very effectively design around what is actually seen on camera. "

" VR has a whole range of things it's very good at, and there's a lot of things that it's going to be deficient at. "

" When we started doing YouTube, the goal was, hey, let's make stuff that we want to see, that entertains us. "

" When we started out doing YouTube videos, I think we were very, very early on in terms of people doing a behind-the-scenes component. "

" The Asian male has an interesting history as far as Western appropriation. At one point, we were completely sexless Chinamen building the railroads. Then, World War II came around, and it was like, Asian guys are coming after the white women. We became a menace for a second. "

" YouTube's a funny place because so many creators fall into their aesthetics out of necessity and the visuals are driven out of an urge to create. You get a lot of interesting examples of interesting design choices that have roots in practicality as well as an artistic sentiment. "

" The consumer is the absolute king in everything you do. "

" From a creative perspective, we've been very fortunate in that doing it the 'VGHS' way gave us unlimited freedom. Whatever we wanted to do, however we wanted to do it, we had that. "

" If you can't answer the question 'What is VR adding to that experience?' - and it should be more than just a gee-whiz thing - then that project shouldn't be in VR. You're not taking full advantage of your medium. "

" We've always wanted to control the video player for our videos. We really want to evolve how comments on videos work. "