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" I go by the rule of Gretzky: you gotta be there before the puck gets there, or you're going to get beat. "
Scott Borchetta
Going
Beat
You
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" There is no way to keep your thumb on the pulse unless you have your thumb on the pulse, and I think we have it. "
Scott Borchetta
Thumb
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Your
" There's no reason people should be hungry in our country. It's not acceptable. "
Scott Borchetta
Country
Hungry
Our
" When we grew up, we couldn't wait to get our hands on cars, work with them, change the look of them. Now you see kids being like, 'I'll just take the Uber,' or 'Oh, I don't even have my driver's license yet.' I'm like, 'Ugh, who are you people?' "
Scott Borchetta
Look
Work
You
" It doesn't matter if it's social media or radio media or television media - it's all media, and it's all marketing. It's about understanding where your fans are. And when you have infiltrated them, and they're satisfied, and there's demand, how do you grow it from there? "
Scott Borchetta
You
Understanding
Social Media
" I learned that you could beat the big guys with desire, passion, and hard work. "
Scott Borchetta
You
Work
Passion
" Our entire goal is to make something that moves you... if you don't want to call it country, I don't care. That doesn't matter to me. "
Scott Borchetta
Me
Care
Country
" When I started the label, I stopped racing. Even though I have a better chance of getting hurt walking outside and falling down the stairs, if I had gotten injured on the racetrack, people would be going, 'What is this guy doing?' So I had to grow up a little bit. "
Scott Borchetta
Hurt
People
Racing
" A lot of times in a record company environment, it's, 'All right, go out on the road, go get some experience, come back in six months, and we'll see where we are.' I've erased that. Now it's, 'This is what we're working on today. I expect you to come in tomorrow and address this and be better.' "
Scott Borchetta
You
Experience
Road
" When we signed Taylor Swift, people said, 'You're signing a 15-year-old female country artist? Good luck!' "
Scott Borchetta
Good
You
Said
" I grew up in Southern California. I played in rock bands out here, and I've been around pop music my whole life. I've been around all music my entire life. "
Scott Borchetta
Rock
California
Life
" You can come after me all day long. I don't care. "
Scott Borchetta
Come
Care
Me
" I learned a long time ago, Don't ever doubt the power of Taylor Swift. "
Scott Borchetta
Long
Doubt
Time
" I think when we do our job right, our artists don't sound like anybody else. I have a real hard time with voices that sound like other big voices. "
Scott Borchetta
Time
Job
Sound
" You have to be responsible to yourself... but that doesn't mean you can't have a point of view about something. "
Scott Borchetta
Point Of View
View
You
" It's a rare opportunity when you can do something for the greater good. "
Scott Borchetta
You
Good
Greater Good
" Season 1 of CTV's 'The Launch' exceeded our wildest expectations! "
Scott Borchetta
Season
Our
Expectations
" Every day is an adventure, and no two days are ever alike. "
Scott Borchetta
Every Day
Adventure
Day
" The end game is always a hit song. "
Scott Borchetta
End
Song
Hit
" We're a content company. And if we create the best content, every distributor will want what we have. "
Scott Borchetta
Want
Create
Content
" So much time and attention has been spent on streaming that we've really gotten away from some of the things that we could have, energywise, put into working together with radio more closely for terrestrial. "
Scott Borchetta
Time
Together
Radio
" Are there a million people out there who would love a Joey Cook album? I think there probably are. "
Scott Borchetta
Out
People
Love
" We try to stay on the edge of the mainstream and look at what the most aggressive young kids are running toward. "
Scott Borchetta
Look
Aggressive
Edge
" As an artist development platform, we've proven that all the work done behind the scenes at American Idol, along with surviving the rigors of the intense live shows, can properly prepare a winner for a real-world music career opportunity. "
Scott Borchetta
Live
Work
Opportunity
" It never gets easier to break a new act. "
Scott Borchetta
Act
New
Break
" We're not too top heavy with executives. I don't have to check with New York or L.A. My crew walks in, we talk about something, and either we do it or we don't. There's not a long, drawn out process. "
Scott Borchetta
Top
Talk
Process
" The Big Machine Label Group will continue to knock down doors to break female talent. "
Scott Borchetta
Talent
Big
Will
" The camera is the gatekeeper to the audience that's watching you. "
Scott Borchetta
You
Audience
Watching
" Most of our artists are songwriters, so the songs are still central to all this. If you don't have great songs, it doesn't matter the marketing or how many times you are on TV; you can only polish it so much. "
Scott Borchetta
Matter
You
Only
" Sirius and XM went on air in 2001. It's taken 14 years for that to be a real business. It took them combining to be a real business. "
Scott Borchetta
Real
Business
Air
" If we don't have great music, we're not any company. "
Scott Borchetta
Great Music
Great
Company