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" I learned a long time ago, Don't ever doubt the power of Taylor Swift. "

Scott Borchetta

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" The world isn't all happy, shiny people, and great art doesn't come from vanilla. Great art comes from people with a point of view and are very passionate. "

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" I grew up in Southern California, so there is just a part of me that is a Hollywood rocker. "

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" I grew up in the San Fernando Valley of Southern California in the 1970s. My friends and I were into bicycle motocross and into skateboarding in empty swimming pools. Those activities shaped my generation. "

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" If you look at most of our roster, we've got great singer/songwriters. I'm always attracted to that. "

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" You've got to believe in yourself. "

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" Our focus is still on country, but, really, on whatever music our artists are making. "

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" We try to stay on the edge of the mainstream and look at what the most aggressive young kids are running toward. "

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" You can have all personality in the world, the looks, etc., but if you don't have the songs, it doesn't close the deal. "

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" The last thing we want is for radio to say that they can't afford to play our artists and turn off the pipe. "

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" Something that I've told all of my young artists is, there are going to be haters. You're going to read things that are going to hurt you. It's not going to make any sense. Just know that it's out there and that it's really easy to just press 'delete.' "

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" I attended College of the Canyons in Santa Clarita, Calif., for a year, but college wasn't for me. I was curious about life beyond Los Angeles. "

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" The Big Machine Label Group will continue to knock down doors to break female talent. "

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" Our entire goal is to make something that moves you... if you don't want to call it country, I don't care. That doesn't matter to me. "

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" The camera is the gatekeeper to the audience that's watching you. "

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" Because we are Nashville-based and predominately a country label, people obviously think of us in that way, and that's fine. "

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" I've always thought we've done our best work when everything is on the line. "

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" When we first started, I had the time to personally live every project. As I continue to build the company, I've learned much better ways to delegate and let the executive team run. It's just as exciting for me to see the executives succeed as it is the artists. "

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" Season 1 of CTV's 'The Launch' exceeded our wildest expectations! "

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" I've had so many conversations with new artists trying to figure out their careers. "

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" Can a label group by itself scale to make a sensible business? I don't think so. "

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" Are there a million people out there who would love a Joey Cook album? I think there probably are. "

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" Relationships feed on credibility, honesty, and consistency. "

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" When I started the label, I stopped racing. Even though I have a better chance of getting hurt walking outside and falling down the stairs, if I had gotten injured on the racetrack, people would be going, 'What is this guy doing?' So I had to grow up a little bit. "

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" If you listen, people will tell you exactly what they want - whether it's a business relationship or a consumer relationship. "

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" It doesn't matter if it's social media or radio media or television media - it's all media, and it's all marketing. It's about understanding where your fans are. And when you have infiltrated them, and they're satisfied, and there's demand, how do you grow it from there? "

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" I don't want to worry about someone calling me and going, 'You better find a way to get another Taylor Swift record out this quarter.' When there's that kind of financial pressure dictating your path, it's hard to take creative risks. "

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" We decided when we were building Big Machine that we wanted to be a Harley or a Ferrari. "

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" My father was in record promotion in Los Angeles. He worked for Mercury Records, Capitol Records, and RCA Records. My parents divorced when I was about 9. In 1978, my dad moved to Nashville and opened an independent record promotion company, Mike Borchetta Promotions. "

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" What's on the edge? What's next? That's where I think I do my best work - if I push my whole team to the edge. "

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" Every day is an adventure, and no two days are ever alike. "

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