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" We're a content company. And if we create the best content, every distributor will want what we have. "
Scott Borchetta
Want
Create
Content
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" A lot of times in a record company environment, it's, 'All right, go out on the road, go get some experience, come back in six months, and we'll see where we are.' I've erased that. Now it's, 'This is what we're working on today. I expect you to come in tomorrow and address this and be better.' "
Scott Borchetta
You
Experience
Road
" I learned that you could beat the big guys with desire, passion, and hard work. "
Scott Borchetta
You
Work
Passion
" You have to be responsible to yourself... but that doesn't mean you can't have a point of view about something. "
Scott Borchetta
Point Of View
View
You
" Auto racing has been a big part of my life since I was very young. When the car feels right, it's like, 'We've got a big machine.' "
Scott Borchetta
Right
Life
Car
" I don't know that you can set out to be a brand. For us, it happened very organically, and we never rushed it or leaned on it too hard. I felt a true culture had started to emerge several years into the Machine, so we started trying some things, starting with simple stuff like cool merch. "
Scott Borchetta
Culture
You
Cool
" It doesn't matter if it's social media or radio media or television media - it's all media, and it's all marketing. It's about understanding where your fans are. And when you have infiltrated them, and they're satisfied, and there's demand, how do you grow it from there? "
Scott Borchetta
You
Understanding
Social Media
" It's just part of my DNA. I love racing. "
Scott Borchetta
Part
Love
Just
" I've always thought that I've had a nice gift for putting the right people together. "
Scott Borchetta
Nice
Gift
Together
" We decided when we were building Big Machine that we wanted to be a Harley or a Ferrari. "
Scott Borchetta
Building
Harley
Ferrari
" Relationships feed on credibility, honesty, and consistency. "
Scott Borchetta
Honesty
Relationships
Consistency
" The Big Machine Label Group will continue to knock down doors to break female talent. "
Scott Borchetta
Talent
Big
Will
" With the launch of Big Machine Premium Vodka, we are now offering a superior product that perfectly complements the music we take such great pride in. "
Scott Borchetta
Now
Product
Pride
" I'm not a politically correct person. "
Scott Borchetta
Politically Correct
Correct
Person
" Winning 'American Idol' really anoints you the opportunity to have a great career; it does not anoint you a career. "
Scott Borchetta
Great
Winning
American
" You've got to believe in yourself. "
Scott Borchetta
Believe In Yourself
Yourself
Believe
" The camera is the gatekeeper to the audience that's watching you. "
Scott Borchetta
You
Audience
Watching
" For the label to grow, it has to have great executives who understand the culture, understand the mission, and can lead. I don't want to be part of every decision. "
Scott Borchetta
Grow
Mission
Culture
" Every day is an adventure, and no two days are ever alike. "
Scott Borchetta
Every Day
Adventure
Day
" If you look at most of our roster, we've got great singer/songwriters. I'm always attracted to that. "
Scott Borchetta
You
Most
Great
" You can come after me all day long. I don't care. "
Scott Borchetta
Come
Care
Me
" I grew up in the San Fernando Valley of Southern California in the 1970s. My friends and I were into bicycle motocross and into skateboarding in empty swimming pools. Those activities shaped my generation. "
Scott Borchetta
Generation
Bicycle
Swimming
" So much time and attention has been spent on streaming that we've really gotten away from some of the things that we could have, energywise, put into working together with radio more closely for terrestrial. "
Scott Borchetta
Time
Together
Radio
" Something that I've told all of my young artists is, there are going to be haters. You're going to read things that are going to hurt you. It's not going to make any sense. Just know that it's out there and that it's really easy to just press 'delete.' "
Scott Borchetta
Easy
Young
Haters
" If we don't have great music, we're not any company. "
Scott Borchetta
Great Music
Great
Company
" Sirius and XM went on air in 2001. It's taken 14 years for that to be a real business. It took them combining to be a real business. "
Scott Borchetta
Real
Business
Air
" Are there a million people out there who would love a Joey Cook album? I think there probably are. "
Scott Borchetta
Out
People
Love
" If you think back to the beginning of the label, we knew we had to strike quickly and aggressively and go for the brass ring. "
Scott Borchetta
Back
You
Think
" As an artist development platform, we've proven that all the work done behind the scenes at American Idol, along with surviving the rigors of the intense live shows, can properly prepare a winner for a real-world music career opportunity. "
Scott Borchetta
Live
Work
Opportunity
" The end game is always a hit song. "
Scott Borchetta
End
Song
Hit
" It never gets easier to break a new act. "
Scott Borchetta
Act
New
Break