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" We try to stay on the edge of the mainstream and look at what the most aggressive young kids are running toward. "

Scott Borchetta

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" I grew up in Southern California. I played in rock bands out here, and I've been around pop music my whole life. I've been around all music my entire life. "

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" I don't know that you can set out to be a brand. For us, it happened very organically, and we never rushed it or leaned on it too hard. I felt a true culture had started to emerge several years into the Machine, so we started trying some things, starting with simple stuff like cool merch. "

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" I learned that you could beat the big guys with desire, passion, and hard work. "

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" Every day is an adventure, and no two days are ever alike. "

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" I learned a long time ago, Don't ever doubt the power of Taylor Swift. "

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" I grew up in Southern California, so there is just a part of me that is a Hollywood rocker. "

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" We have a mantra at the Big Machine Label Group: Start with crazy and work backward. "

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" It never gets easier to break a new act. "

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" It's such a loud world out there, so it's important to be able to be ubiquitous across formats. "

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" When I started the label, I stopped racing. Even though I have a better chance of getting hurt walking outside and falling down the stairs, if I had gotten injured on the racetrack, people would be going, 'What is this guy doing?' So I had to grow up a little bit. "

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" You have to be responsible to yourself... but that doesn't mean you can't have a point of view about something. "

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" I've always thought we've done our best work when everything is on the line. "

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" Relationships feed on credibility, honesty, and consistency. "

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" I've always thought that I've had a nice gift for putting the right people together. "

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" With the launch of Big Machine Premium Vodka, we are now offering a superior product that perfectly complements the music we take such great pride in. "

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" When we signed Taylor Swift, people said, 'You're signing a 15-year-old female country artist? Good luck!' "

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" The nicest thing that my friends who've known me for 15 or 20 years say to me is, 'Man, it's crazy that you're the same guy.' It's like, 'Which guy did you expect me to be?' "

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" Most of our artists are songwriters, so the songs are still central to all this. If you don't have great songs, it doesn't matter the marketing or how many times you are on TV; you can only polish it so much. "

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" Something that I've told all of my young artists is, there are going to be haters. You're going to read things that are going to hurt you. It's not going to make any sense. Just know that it's out there and that it's really easy to just press 'delete.' "

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" I think when we do our job right, our artists don't sound like anybody else. I have a real hard time with voices that sound like other big voices. "

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" You can have all personality in the world, the looks, etc., but if you don't have the songs, it doesn't close the deal. "

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" Because we are Nashville-based and predominately a country label, people obviously think of us in that way, and that's fine. "

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" Sirius and XM went on air in 2001. It's taken 14 years for that to be a real business. It took them combining to be a real business. "

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" The Big Machine Label Group will continue to knock down doors to break female talent. "

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" Season 1 of CTV's 'The Launch' exceeded our wildest expectations! "

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" I attended College of the Canyons in Santa Clarita, Calif., for a year, but college wasn't for me. I was curious about life beyond Los Angeles. "

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" When we first started, I had the time to personally live every project. As I continue to build the company, I've learned much better ways to delegate and let the executive team run. It's just as exciting for me to see the executives succeed as it is the artists. "

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" I'm not a politically correct person. "

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Politically Correct

" If you think back to the beginning of the label, we knew we had to strike quickly and aggressively and go for the brass ring. "

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" For the label to grow, it has to have great executives who understand the culture, understand the mission, and can lead. I don't want to be part of every decision. "

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