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" Sirius and XM went on air in 2001. It's taken 14 years for that to be a real business. It took them combining to be a real business. "
Scott Borchetta
Real
Business
Air
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" Our focus is still on country, but, really, on whatever music our artists are making. "
Scott Borchetta
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" You've got to believe in yourself. "
Scott Borchetta
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" I don't want to worry about someone calling me and going, 'You better find a way to get another Taylor Swift record out this quarter.' When there's that kind of financial pressure dictating your path, it's hard to take creative risks. "
Scott Borchetta
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" The last thing we want is for radio to say that they can't afford to play our artists and turn off the pipe. "
Scott Borchetta
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" When I started the label, I stopped racing. Even though I have a better chance of getting hurt walking outside and falling down the stairs, if I had gotten injured on the racetrack, people would be going, 'What is this guy doing?' So I had to grow up a little bit. "
Scott Borchetta
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" Like everything at Big Machine Label Group, the music comes out when it's ready. "
Scott Borchetta
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" Every day is an adventure, and no two days are ever alike. "
Scott Borchetta
Every Day
Adventure
Day
" A lot of times in a record company environment, it's, 'All right, go out on the road, go get some experience, come back in six months, and we'll see where we are.' I've erased that. Now it's, 'This is what we're working on today. I expect you to come in tomorrow and address this and be better.' "
Scott Borchetta
You
Experience
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" When we grew up, we couldn't wait to get our hands on cars, work with them, change the look of them. Now you see kids being like, 'I'll just take the Uber,' or 'Oh, I don't even have my driver's license yet.' I'm like, 'Ugh, who are you people?' "
Scott Borchetta
Look
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" I'm being myself when the camera is rolling. "
Scott Borchetta
Rolling
Being Myself
Myself
" I'm not a politically correct person. "
Scott Borchetta
Politically Correct
Correct
Person
" Something that I've told all of my young artists is, there are going to be haters. You're going to read things that are going to hurt you. It's not going to make any sense. Just know that it's out there and that it's really easy to just press 'delete.' "
Scott Borchetta
Easy
Young
Haters
" I grew up in the San Fernando Valley of Southern California in the 1970s. My friends and I were into bicycle motocross and into skateboarding in empty swimming pools. Those activities shaped my generation. "
Scott Borchetta
Generation
Bicycle
Swimming
" For the label to grow, it has to have great executives who understand the culture, understand the mission, and can lead. I don't want to be part of every decision. "
Scott Borchetta
Grow
Mission
Culture
" We're a content company. And if we create the best content, every distributor will want what we have. "
Scott Borchetta
Want
Create
Content
" I grew up in Southern California. I played in rock bands out here, and I've been around pop music my whole life. I've been around all music my entire life. "
Scott Borchetta
Rock
California
Life
" So much time and attention has been spent on streaming that we've really gotten away from some of the things that we could have, energywise, put into working together with radio more closely for terrestrial. "
Scott Borchetta
Time
Together
Radio
" I don't know that you can set out to be a brand. For us, it happened very organically, and we never rushed it or leaned on it too hard. I felt a true culture had started to emerge several years into the Machine, so we started trying some things, starting with simple stuff like cool merch. "
Scott Borchetta
Culture
You
Cool
" What's on the edge? What's next? That's where I think I do my best work - if I push my whole team to the edge. "
Scott Borchetta
Think
Team
Push
" I've always thought we've done our best work when everything is on the line. "
Scott Borchetta
Thought
Best
Done
" If you stand for something, that means there are going to be people who support you and people who don't support you. "
Scott Borchetta
Who
Support
Going
" With the launch of Big Machine Premium Vodka, we are now offering a superior product that perfectly complements the music we take such great pride in. "
Scott Borchetta
Now
Product
Pride
" You have to be responsible to yourself... but that doesn't mean you can't have a point of view about something. "
Scott Borchetta
Point Of View
View
You
" I attended College of the Canyons in Santa Clarita, Calif., for a year, but college wasn't for me. I was curious about life beyond Los Angeles. "
Scott Borchetta
Curious
College
Los Angeles
" I've always thought that I've had a nice gift for putting the right people together. "
Scott Borchetta
Nice
Gift
Together
" There is no way to keep your thumb on the pulse unless you have your thumb on the pulse, and I think we have it. "
Scott Borchetta
Thumb
Keep
Your
" We decided when we were building Big Machine that we wanted to be a Harley or a Ferrari. "
Scott Borchetta
Building
Harley
Ferrari
" When you break an artist, you learn a lot. "
Scott Borchetta
Artist
You
Lot
" Auto racing has been a big part of my life since I was very young. When the car feels right, it's like, 'We've got a big machine.' "
Scott Borchetta
Right
Life
Car
" I grew up in Southern California, so there is just a part of me that is a Hollywood rocker. "
Scott Borchetta
Hollywood
Up
Me